How did the real estate market grow in 2019? According to the National Real Estate Indicator study for the fourth quarter of 2019 released this Monday (2) by the Brazilian Chamber of the Construction Industry (CBIC), the number of sales of new residential properties increased by 9.7% last year.The annual results were the best in absolute terms since the start of the study, in 2016, in partnership with the National Education Service (SENAI). The 130,434 new home sales were the highest in four years, although the boom was larger in previous years. For example, in 2018, the number was 118,893. Real estate launches also grew: 15.45%.
The growth of the real estate market in 2019 was confirmed in the fourth quarter of 2019, when property launches increased by 28.3% compared to the third quarter and 8.4% compared to the fourth quarter of 2018. October, November and December 2019 also recorded a 13.9% increase in sales compared to July, August and September of the same year, compared to an increase of 9.7% compared to the same period last year.
If we only analyze the growth of the real estate market in relation to the number of residential property sales in the Southeast region, this increased by 20.2% (19,978 sales) in relation to the previous third quarter and 8.6% in relation to the fourth quarter. . of 2018 (21,184). In the comparison between 2018 (62,375) and 2019 (74,435), all municipalities surveyed in the region also increased by 19.33%.
The research takes into account data from 90 Brazilian municipalities, of which 17 are the largest, such as São Paulo, Belém and Porto Alegre, and another 73 municipalities included in the ten metropolitan regions (RMs) of the capital, such as Apresida de Goiânia, region of Mahania Goiânia region, in Goiás, and Olinda, in the metropolitan region of Recife, Pernambuco.
Minha Casa, Minha Vida Sampled 25 locations across capitals and municipalities in the metropolitan region and also analyzed the participation of the Minha Casa, Minha Vida housing program in the distribution, acquisition and stock of new residential properties. These events represented 50.6% of launches, 45.3% of sales and 41.9% of the total final supply of houses and apartments.
How to take advantage of the growth of the real estate market? This is the ideal time for real estate companies and construction companies to start brand growth activities. All promotion and expansion plans need to be put into practice knowing the favorable moments that the market presents. That's why it's worth investing in stronger, more precise marketing activities to reach the right audience.
In this sense, knowing that the growth of the real estate market can be favorable for your company in the same area, it is worth talking to experts about brand promotion strategies to achieve concrete and satisfactory objectives. Discover our products that you can advertise by clicking here to talk to Grupo Solar brand experts and explore co-brand advertising strategies.