Juliette, Gil do Vigor and Sabrina Sato have a lot in common, including being part of Big Brother Brasil. The trio remained popular even after leaving the most visible venue in the country. Juliette began her singing career and has participated in several commercials. Gil became an economics commentator, his area of training, and also represents several brands. Sabrina is a presenter, businesswoman and even godmother of a samba school.For these and other participants, BBB is more than an opportunity to make money. Because, according to the poll about the reality show's awards, the R$1.5 million that will be paid to the next winner has expired. Understand why!
R$ 1.5 million should be R$ 3 million As Brazilians have been following especially in the last two years, the cost of nothing remains the same 'the same' Products and services undergo frequent adjustments, due to exchange rate variations or other factors economic and political.
Therefore, your purchasing power is being affected. After all, profits often don't keep up with price increases. So, a person who earns R$2,000 and starts earning R$2,100 after three years, for example, is still at a disadvantage. In 2021, inflation reached more than 10%, almost double the official target.
To make matters worse, inflation could be higher every day. “Sometimes, the public feels that inflation was higher than verified and published — and most of the time this premise is true”, explains economist and IBGE analyst Jefferson Mariano.
The same goes for the BBB award. The amount paid to the winner has not been adjusted for 12 years and, since then, a lot has changed when it comes to pricing. In other words, at that time R$1.5 million bought more than R$1.5 million today.
According to the BBB Betway betting site, the updated value should be R$3 million. Thus, the winner will have the same purchasing power as someone who won R$1.5 million in 2010.
The Grand Prize is Visibility However, money is no longer the grand prize that participants seek. In the age of selfies and Instagram, the biggest motivation for entering the BBB house is to “show off” and go out to work.
That's what the legendary Gil do Vigor did. She participated in the same edition as the winner Juliette, did not reach the final, but made history among the community. Out of disrespect, Vigor was invited to participate in several advertising campaigns for large companies, such as Santander and Amstel. What result? According to him, he managed to win about ten times the prize money.
Furthermore, by participating in the show, the cast has the chance to win many other prizes, including a refrigerator, washing machine and even new cars. In other words, the R$1.5 million was just the icing on the cake.
For those who know how to take advantage of the opportunity, Big Brother Brasil could be just the beginning of a successful career. It doesn't matter if you earn the final amount or not, it is possible to stay in the media and earn more money away from the most watched house in the country, as Gil do Vigor and Sabrina Sato did.