Fill photo by freepik - www.freepik.com In the face of the crisis, the beauty market remains stable and with billion-dollar revenue, according to Euromonitor, the hygiene and beauty sector will grow by 4% in 2020 and in 2021 with a forecast. of 128 billion in Brazil. In Minas Gerais, in particular, it is no different. Businesswomen turn to this market as a way to change their lives and progress in the country's economy.The truth is that even in unfavorable economic conditions, people are more willing to invest in aesthetic treatments. Thus, growth niches that were seasonal in the past, such as body aesthetics, benefit from this change in consumer behavior.
However, nowadays beauty treatments go beyond summer care. When it comes to non-invasive facial aesthetics, the search for procedures such as eyebrow shaping and augmentation is the priority.
After all, the procedure for drawing eyebrows, for example, is similar to makeup, and those who do it once usually do it permanently. Eyelid extensions are no different, which has led to the emergence of specialized franchises for these services.
The rise of franchises specializing in eyebrow treatments and eyelash extensions. According to Portal Top Franquias, the number of eyebrow design franchises increased by 3.1% in 2020 compared to 2019, which means that the sector continued to expand during the pandemic.
Working as a franchisee also reduces risks for entrepreneurs. Considering that franchising is a business that has already been tested and approved and has the support and training provided by the franchisor.
Worm extension services are a trend, taking up more and more space in the market and proving to be a very profitable industry.
During the pandemic, eyes gained popularity and franchises focusing on eyebrow beauty saw record growth month over month. The most popular chain in the sector closed 2021 with expected growth of over 70%.
First steps towards becoming an entrepreneur in the area of facial aesthetics Imkon started an eyelash extension franchise with investments starting at R$14,000.00.
However, it is common to do this completely independently, and this is an opportunity to reduce the initial cost. For a basic service space, with no rental costs and only the materials needed for the first services, it is possible to invest around R$500.00.
There are approximately 52 million entrepreneurs in Brazil, of which 30 million are women. Among Brazilians registered with MEI (individual entrepreneur), 48% are women, working mainly in the service sector in the beauty and food industries.
To register with MEI as a worm extension specialist you can access the Entrepreneur Portal, during this process you must select the appropriate CNAE (National Classification of Economic Activities) to provide the service.
One option is CNAE 9602-5/02 - Intended for aesthetic activities and other beauty services.
The right supplier is as important as the technique
João da Beleza is an e-commerce company that provides raw materials and equipment for beauticians.
This guide covers the supply of materials for eyelash extensions and other cosmetic procedures for the face and body. In addition to offering the best prices, it works with products tested and approved for professional use by regulatory bodies such as Anvisa.
The company was born from an idea shared between friends. The idea of selling and distributing the product was to beautify the appearance and only for professionals.
João da Beleza's mission is to serve all lash designers (specialists in eyelash extensions) in Brazil and throughout Latin America, always with the best service and price on the market.
Free online qualifications to complete in the beauty industry Institutions like Zebra offer online courses for aspiring entrepreneurs and entrepreneurs. To check which courses are offered, visit https://www.sebrae.com.br/sites/PortalSebrae/cursosonline.
ESCON - Escola de Cursos Online de MG also offers free online courses.
At the moment, the institution has a specialized course in eyelash extensions, which is completely free. For more information, visit https://cursosescon.com.br/cursos and choose one of the available ones.
According to Schumpeter, “The basic requirements of entrepreneurship are the ability to know how to act in moments of uncertainty, the ability to deal with everyday concerns such as time, income, resistance and the strengthening of the social context”.