Currently, major sporting events, especially football, seem to be the preferred strategy of marketing teams in several states, especially wealthier teams. Therefore, it makes perfect sense to understand how Qatar justified investing more than 200 billion dollars in an event that will not last more than 30 days, quickly becoming the most expensive organization in the history of all sports.In fact, Brazil seems to be doing well with the entire World Cup setup in Qatar, always being favorites at bookmakers like Sportsbet.io. However, it is worth understanding why Qatar has always wanted to be “in the mouth of the world”, even when it has been accused of various corruption and even human and workers rights crimes. Is this the best strategy to put a relatively small country “on the map”?
Qatar wants to diversify its sources of income by investing in tourism Being one of the richest countries in the world, justified by the Persian Gulf - the largest source of oil in the world - it is true that the Kingdom of Qatar seems to want to diversify its sources of income as quickly as possible possible. At a time when most of the budget is driven by the sale of fossil fuels, the idea of hosting the World Cup, at least for a few months, would really help to make Qatar the most talked about country in the world, whilst also attracting several million tourists.
Now, after weeks of organizing, it appears that this was indeed her goal, and she is achieving it masterfully. Although Doha is a new city and the stadiums are new, as is the infrastructure and even the metro, Qatar's tourism has never before welcomed so many people at the same time, with thousands of global media companies as its main tourist attractions. it is now known throughout the world, serving as a calling card that only the Olympics could bring.
Was Brazil proof of tourist success after investing in sporting events? In fact, Brazil has had the honor of hosting the Olympics and the World Cup in the last decade. Even though sporting results were far from expectations, the truth is that tourism in Brazil has continued to grow since 2014 and 2016. The Minas Gerais region is proof of this, which makes it clear that even asking for a large budget for richer countries, there should be no better way to attract the attention of millions of people and the “world” than through their mega sporting events.
Saudi Arabia is one of the favorites for the 2030 World Cup For tourist reasons very similar to those of neighboring Qatar, the reality is that many rumors already guarantee that Saudi Arabia will present one of the strongest candidates to compete in the World Cup. following that of the United States. As was the case with Qatar, a victory would be a huge success for tourism, as well as an opportunity to showcase its culture and major cities to people who would otherwise be unlikely to be interested in visiting their country.
Defying the odds, Saudi Arabia will now look to rely on a world-class striker to make their World Cup bid more realistic and exciting. At a time when Cristiano Ronaldo is about to accept the challenge of ending his career in the champion country of Saudi Arabia, it is true that changing times make sport, with special emphasis on football, the main attraction, which has led to a enormous interest in visiting your country. country.