In the era of the General Data Protection Regulation (LGPD), SSL certificates are very important for anyone who needs to run an online business and invest in their digital presence. If you have an online store, having this type of digital security certificate is essential.SSL is relevant enough to provide a good browsing experience to everyone who accesses your website. This is a way to show how secure your domain really is.
But after all, what is an SSL certificate and how can it help you increase your online sales? Find out more about this topic in the content we prepared for you.
SSL Certificate: What is it and what is it for? The SSL certificate is a digital tool developed to increase security in the exchange of information between users and the servers that host the websites they visit.
The term SSL comes from the English “Secure Socket Layer”. Translated from Old Portuguese, it means “security layer”.
Therefore, certificates are used to protect relevant information for everyone who browses and accesses your e-commerce and prevent passwords and other sensitive data from being stolen.
Considering the growing number of fraud attempts in the digital environment, the use of this security certificate is essential for online stores to maintain high quality service.
According to data from Serasa Experian, the number of frauds increased significantly in 2021. This is because fraud attempts exceeded 4 million, with banking and credit card services being the most affected, with 2.3 million attacks.
Photo: Pixabay Benefits of SSL Digital Certificates for Online Sales When managing e-commerce, you need to pay attention to several details:
Use a reliable ecommerce platform Invest in a good website hosting service Strengthen your website protection with digital security tools Have a backup routine in place (daily if possible) Educate your team about fraud and cybersecurity. Online security tools can help you manage and protect yourself. Internet business. Acquiring an SSL certificate is essential to gain the trust of your customers and guarantee the reliability of your website or online store.
Encrypted data The Internet is a hotbed of cybercrime. Malware, spyware and other types of “ware” plague everyone who invests in online projects and does not want their information to be stolen by hackers.
In this case, an SSL certificate not only protects your visitors' data, but also increases trust in your company, increasing your brand presence in the market and increasing sales.
Trust in Users Most consumers today are aware of scams on the Internet. Many people already know how to identify the “https” protocol on a website. This protocol indicates that your website or e-commerce site has active SSL.
Users feel more confident when accessing e-commerce, which significantly contributes to helping customers progress in their purchasing journey.
Visibility of Organic Results Customers who feel safe are obviously more willing to buy, so providing a good browsing experience on your website can help with retention and conversion.
But to guarantee this great experience, you need to invest in some important details:
Site layout Visual identity High-quality content without spelling errors Good resolution images Searchability of information Responsive design adds many points to e-commerce. This feature allows your customers to access and view your online store on any screen, be it desktop or mobile device.
Another fundamental issue is digital security. Securing ecommerce also means creating a great user experience.
Know your SSL certificate types. When purchasing an SSL certificate, it is important to keep in mind that there are different types. Each has its own unique characteristics and adapts to a variety of projects.
Next, let's learn more about security certificates by verification level. There are three categories of this type of SSL:
Extended Verification
It is considered the most advanced type of SSL certificate. When using it, your browser's address bar will turn completely green, indicating that the site is safe.
Many companies in the financial sector use this category of security certificates because they deal with bank accounts and financial transactions. However, online stores can also benefit from this.
Organization Verification Recommended for companies that require users to enter sensitive information such as credit card numbers and passwords.
This is one of the most recommended types of certificate for those who manage online stores.
Domain Validation This is the most common type of validation and only uses the domain name to check whether the connection is truly secure.
Typically, domain validation looks at whether the person requesting the certificate has full access to the domain they are protecting.
SSL Security Certificate Authority for Secured Domain Numbers We recommend this certificate for companies with more than one domain, even if they only have one website.
Generic SSL Certificates Also known as single-domain certificates, they are suitable for users who administer websites with just one domain. This certification is also valid for people who manage online stores.
Wildcard Certificate Also known as a wildcard, it is used to verify all domains on a website. This check ensures that all certificates issued through your domain are cryptographically protected.
Multidomain Certificate Also called multidomain, it is used when more than one domain needs to be protected using the same certificate.
The same SSL certificate can guarantee protection for up to 100 domains, so the number of possible protections for a certificate is very vast.
SSL: Your website's greatest ally SSL, these three letters represent one of the most important things in the digital environment: security.
In addition to ensuring protection, the certificate also promotes other important aspects of your website. Among them are credibility and reliability, essential elements to make online sales viable.
Ao investir em uma loja online, inclua nos seus planos a obtenção de um certificado SSL e proteja seu domínio!