Juliette, Gil do Vigor and Sabrina Sato have many things in common besides participating in Big Brother Brasil. The trio maintained their dignity even after leaving the most visible house in the country. Juliette began singing and appeared in several commercials. Gil became a commercial communicator, where he trained and represented brands. Sabrina is a radio host, entrepreneur and even a samba school mother.For these and other participants, BBB is more than a way to make money. Because, as this analysis of TV show awards shows, the US$1.5 million that will be paid to the eventual winner is obsolete. Find out why!
R$1.5 million should be R$3 million As Brazilians have been following especially in the last two years, the price of nothing remains the same. Products and services are subject to frequent changes, whether due to fluctuations in exchange rates or other economic and political factors.
As a result, purchasing power is negatively affected. After all, income generally does not keep up with rising prices. So, for example, someone who earns R$2,000 and starts earning R$2,100 after three years, for example, is still in trouble. In 2021, inflation increased by more than 10%, almost double what the government predicted.
To make matters worse, every day the amount of money can increase even more. “Sometimes people have the impression that inflation was higher than verified and published – and most of the time this is true”, explains Jefferson Mariano, economist and researcher at IBGE.
The same goes for the BBB award. The winner's payout has not been fixed for 12 years and since then there have been many changes in terms of value. In other words, previously R$1.5 million would buy more than R$1.5 million today.
According to the BBB Betway betting site, the revised price should be R$3 million. Thus, the winner would have the same purchasing power as a winner of 1.5 million dollars in 2010.
The ultimate prize takes center stage However, money is no longer the ultimate prize that participants aspire to. In the age of selfies and Instagram, the main motivation for entering the BBB building is to “show off” and get out of work.
That's what the great Gil do Vigor did. Participating in the same edition as the winner Juliette, she didn't reach the final, but she made history among them all. Due to his irreverence, Vigor was invited to participate in advertising campaigns for large companies, such as Santander and Amstel. The result? According to him, it is already planned to raise almost ten times the value of the prize.
Furthermore, by participating in the program, contestants have the chance to win several other prizes, including a refrigerator, washing machine and even new cars. In other words, the R$1.5 million is just the icing on the cake.
For those who know how to work the right way, Big Brother Brasil could be just the beginning of a successful career. Whether or not you receive the final payment, it is easy to stay up to date with the news and earn a lot of money away from the most visible houses in the country, such as Gil do Vigor and Sabrina Sato.