Technology has left humans with shorter attention spans than goldfish, research from Microsoft suggests. That's why you need to put together effective strategies to get your audience's attention.But it's important to be consistent in what you do. Acting once and expecting long-term results is a bad idea.
Mainly because users are exposed to new content all the time. If your brand does not become a constant presence, it will become “forgotten”. However, it's time to outline what you can do to win over your audience. Follow us!
What to do to get your audience's attention There are different strategies to attract and keep your audience's attention. The best option is to get to know them, that is, to know what their preferences are, what channels they use and how they like to communicate.
Creating interesting content, whether written, pictorial or video, requires dedication and a lot of energy. But this is one of the main requirements for your brand to build authority on the Internet.
However, you need to go further to attract new customers and increase the reach of your publications, attracting users. After all, your brand must be known and make those who are interested in your content become potential customers.
Check out some strategies below to increase and maintain your audience’s attention!
Bet on videos When producing video content, you need to create an incredible introduction to catch users' attention. Bet on your creativity to make him curious to know what comes next.
Many YouTube videos lose their audience in the first few seconds because they don't have a good introduction. This shows how important it is.
To create an irresistible introduction, you can use programs with various editing features. Like InVideo's smart online intro maker, Intro Maker, which lets you add images, text, and emojis to your screen. With a good visual and good opening text, it will be easier to capture the audience's attention.
The logic is the same if you are giving a presentation. You need to have texts and images that catch the viewer’s attention.
Interaction with the public It is very important to keep the user “connected” with what you have to present. It can be video, text, image, whatever you do.
To get your audience's attention, ask questions, tell a story they can identify with, ask them to do something, among others. Additionally, participate in comments on social networks, blogs and other channels, clarifying doubts and assisting with various problems.
It may be something simple, but any interaction, even if small, tends to capture the individual's attention.
Run promotions If you have a business, it's always worth offering an advantage to your user. It could be a promotion, a gift, a special payment condition, anything.
The individual must realize that he is gaining an advantage by paying attention to you. This will encourage you to stay awake all the time.
Invest in social media It's always good to stay active on social media, regardless of how you want to attract your audience's attention. Social networks are a channel to amplify your message, transmitting it to a greater number of people and enabling interaction between people.
But you need to think carefully about your strategy on these channels. This is because it is increasingly difficult to reach a large number of people, due to the algorithms of each network. Not to mention that several channels had difficulty reaching certain audiences. Facebook, for example, is 'losing' young people to other channels.
The biggest tip is to vary your approaches and never “put all your eggs in one basket”. Record videos, but also opt for promotions, work on interaction and create attractive and interesting content.
This way, your message will reach you more easily and you will be able to attract and keep your audience's attention. Whatever.
So, ready to invest in these strategies and capture your audience’s attention?