This is the case of Fortune Tiger, also known as Jogo do Tigrinho, a slot machine developed by PG Soft. The famous little tiger became headlines and an inexhaustible source of memes after his explosion on social media. Today, one year and dozens of controversies later, the game continues to reign supreme in Brazil.
Tigriño remains the most popular game in Brazil, the famous little Tigre da Fortuna, has been a real rage in Brazil for over a year, and even in 2024 it offers incredible numbers for all casino games. According to monthly survey data published by KTO, Tigriño is the most popular platform game, leading both in number of players and number of rounds generated. Check out the 5 most popular games on the site in May:
Game % Active Users Fortune Tiger 59.49% Fortune Rabbit 41.86% Fortune Ox 31.95% Fortune Dragon 30.76% Aviator 18.97% The difference in the number of Tiger players compared to other top titles is incredible and shows that the game is on another level. Furthermore, Fortune Tiger is responsible for 19.84% of all game rounds recorded on the site during the entire month of May. To give you an idea of how representative this number is, only two games exceed the 10% mark of rounds per month: Tigriño and Fortuna Hare.
Fortune Tiger makes an appearance on TikTok The Fortune Tiger game is designed to attract users using a 9x16 video format, unlike other casino games which are usually horizontal. Combined with TikTok's algorithm, which favors content that catches users' attention, it was practically impossible for a tiger to escape on the platform.
A recent study revealed that TikTok is also responsible for Fortune Tiger's promotions through influencer marketing. As a platform that starts many internet trends, TikTok shares Fortune Tiger's fame through memes and people also sharing opinions about the game.
Examples of content about Fortune Tiger on TikTok, from memes to disclaimers to gambling strategies You can find many memes about scams related to the game Little Tiger or people that expose the reality behind what influencers promote, as well as those that you You can find this game advertising for yourself. self-interest. This type of content also went viral and became another way to spread the popularity of this slot machine across Brazil.
Mobile helps to further promote the game Tigrinho Finally, not only TikTok, but mobile devices in general are responsible for the growth of slots like Tigrinho. According to the Game Brasil 2024 survey, almost half of Brazilian gamers (48.8%) prefer mobile platforms for entertainment.
“Console players tend to seek a more social experience, which values interaction with online communities, in addition to being nostalgic. On the other hand, PC gamers look for a more immersive experience, prefer big franchises, like to explore different games they carry and consider themselves gamers. Finally, mobile gamers value convenience, accessibility and prefer more casual games. They tend to be less engaged with the gaming community”, explains Carlos Silva, partner. Go, players.
As you can see, there is a certain convergence of factors that make content more accessible to mobile devices. And this makes Tigriño, as well as other casino games, more popular in Brazil. In other words, the tendency is for popularity to remain stable and possibly even increase in the near future.