This is the case of Fortune Tiger, also known as Jogo do Tigrinho, a slot machine developed by PG Soft. The popular little tiger has made headlines and the source of countless memes since exploding in popularity on social media. Today, a year later, the game continues to reign supreme in Brazil.
Tigrinho continues to be the most popular game in Brazil. The famous little tiger, Fortune Tiger, has been very popular in Brazil for over a year and continues to present incredible numbers for all casino games in 2024. According to data from the monthly survey released by KTO, Tigrinho is the most popular game on the platform each month, leading both in number of players and number of rounds created. Check out the site's five most popular games during the month of May.
Games % Active Users Fortune Tiger 59.49% Fortune Rabbit 41.86% Fortune Ox 31.95% Fortune Dragon 30.76% Aviator 18.97% The difference in the number of Tigrinho players compared to other major titles is incredibly large and it shows that the game is clearly on a different level. Fortune Tiger is also responsible for a whopping 19.84% of all game spins recorded on the site during the month of May. To give you an idea of how representative these numbers are, there are only two games with more than 10% of rounds this month: Tigrinho and Fortune Rabbit.
Fortune Tiger gained visibility on TikTok. Fortune Tiger's gameplay is designed to captivate users by utilizing a 9x16 video format, unlike other casino games which are typically horizontal. Combined with TikTok's algorithm that favors content that engages users, it has been virtually impossible to escape the platform's tiger.
A recent study found that TikTok was also largely responsible for the Fortune Tiger hype through influencer marketing. TikTok, a platform that leads several internet trends, boosted Fortune Tiger's fame through memes, with people also sharing negative opinions about the game.
From memes to accusations to gaming strategies, examples of Fortune Tiger-related content on TikTok There are many memes about scams related to the game Little Tiger, or people exposing the reality behind what influencers are promoting, or people promoting their own games. own benefit. This type of content went viral and became another way to spread the popularity of this slot machine across Brazil.
Mobile helps to promote Tigrinho's games even more. Finally, mobile devices in general, and not just TikTok, are responsible for the emergence of slots like Tigrinho. According to the Gaming Brazil 2024 Survey, almost half (48.8%) of Brazilian gamers prefer mobile platforms to have fun.
“In addition to the love of nostalgia, console gamers tend to seek more social experiences, valuing interaction with online communities. Computer gamers seek more immersive experiences, prefer large franchises, enjoy exploring a variety of games and consider themselves gamers. Lastly, mobile gamers value convenience and accessibility and prefer casual gaming. They tend to be less engaged in gaming communities”, analyzes Carlos Silva, partner at Go Gamers.
As you can see, there is a certain convergence of factors that drive the popularity of content that is more easily accessible on mobile devices. And because of this, Tigrinho, like other casino games, is becoming increasingly popular in Brazil. This means that its popularity will likely remain stable and grow in the near future.