Approved last Wednesday, the Fiscal Council report that evaluates Santos' finances brings several suggestions and questions to the leadership of President Andrés Rueda. The strongest criticism focused on the club's marketing, especially the 'Santos do Mundo' campaign, which resulted in losses of more than R$26,000 to Peixe's coffers. The campaign consists of exploring the club's brand abroad through Pelé's achievements, international tours or the recognition obtained through international triumphs such as the double World Cup (1962-1963). Is Santos from Earth or Santos? Club weaknesses in the international campaign
Approved last Wednesday, the Fiscal Council report that evaluates Santos' finances brings several suggestions and questions to the leadership of President Andrés Rueda. The strongest criticism focused on the club's marketing, especially the 'Santos do Mundo' campaign, which resulted in losses of more than R$26,000 to Peixe's coffers. The campaign consists of exploring the club's brand abroad through Pelé's achievements, international tours or the recognition obtained through international triumphs such as the double World Cup (1962-1963).