The complaint by the Public Ministry of Goiás (MP-GO) about the betting scheme involving football players had immediate effects on the sport: the athletes involved were removed by their respective clubs and investigations were opened by the Courts. In addition to the initial repercussion, the scandal could impact the sports market in the coming years. Related Lance! Biz After scandal, bookmakers reinforce the importance of regulating the sector Lance! Biz 05/12/2023 Launch! Biz CBF x Galera.bet: entity loses appeal in court and may have to pay a fine to sponsor Lance! Biz 05/12/2023 Launch! Biz Empresa plans R$250 million in resources to help Brazilian clubs; partner explained to L! Launch! Biz 05/12/2023 To understand the scenario, LANCE! sought out experts and actors in the sector in Brazil. The opinion is unanimous: the manipulation of results has a destructive potential that ranges from the loss of sponsorship to the devaluation of the football ‘product’ in the eyes of potential international investors. + Betting regulation: see the main points of the text of the MP delivered to President Lula – Manipulation can generate losses as the football ‘product’ is intoxicated in its most inherent and essential aspect, randomness. It is precisely the ‘uninterrupted’ factor that keeps the sport alive and that makes football attractive to its consumers (the fans) – says Mariana Chamelette, vice-president of the Brazilian Institute of Sports Law. Operation Castigo Máximo II, launched last Tuesday (9), is investigating cases of manipulation of results in games in Series A and B of the 2022 Brazilian Championship, in addition to state games that took place this year. It should be noted that clubs and bookmakers are treated as victims. + STJD should announce suspension of players involved in manipulation next week Fernando Cesconetto, promoter of MP-GO, in a press conference about the operation (Photo: Reproduction/MP-GO) Sponsorships in danger A possible impact of game manipulation in the world of football business in the sponsorship market can be. Initially, cases like this have the capacity to, for example, affect the image of a competition and discourage potential sponsors in the future. - The manipulation of results affects the image of clubs and the championships themselves, and can alienate sponsors and the financial values that circulate in the world of football. Furthermore, the scheme generates direct losses for bookmakers, who are currently among the main sponsors of Brazilian football – emphasizes Chamelette. + After scandal, bookmakers reinforce the importance of regulating the sector. The opinion is shared by Fábio Wolff, marketing specialist and managing partner of Wolff Sports. As the main victims of cases of manipulation, brokers bear losses – financial and reputational – and may reconsider investments in future businesses if the problem is not resolved. - The fact that betting companies are sponsors of the event, and that other brands are also sponsors, does not create an association with the scandals. Of course, this situation does not contribute to the companies' image, but at the same time it does not create any type of association between these brands and the fact. Companies invest because they believe in the product and invest in good faith. What could happen is that, if these problems are not resolved, these companies will end up evaluating whether the investment for the next edition of the championship will be worth it and will have to consider the risk of this continuing to happen, which is not good. not be for everyone involved - warns Fábio Wolff, from LANCE! . Bookmakers dominate the sponsorship market in Brazilian football (Photo: Disclosure) The Brazilian Institute of Responsible Gaming (IBJR) was formed by new betting companies and works with the federal government to seek measures against new cases of manipulation. According to André Gelfi, president of the entity, regulation of the sector is essential to guarantee sports sponsorships in the coming years. - The disclosure of the investigated cases is recent and serious, the country is surprised. We believe that regulation is essential and urgent to defend the integrity of national sport, and will also be decisive to support sports sponsorship in the medium and long term – says André Gelfi. Possible devaluation of the product Manipulation of results can also directly affect the image of the Brasileirão in the eyes of the market. And precisely at a crucial moment, when clubs are negotiating the creation of the Brazilian Football Championship and are about to negotiate the commercial rights of the competition from 2025. - It could devalue the product if strong measures are not taken to enter. force as quickly as possible. I see the Federal Government and parties moving in this direction because otherwise the product will be discredited and the industry as a whole will lose out. Nobody wins in this story, everyone loses — remembers Wolff. This possible devaluation of the product directly means less money for the clubs. After the discovery of the betting scheme, international investors – who intend to buy 20% of the league – and media companies interested in broadcasting rights may reconsider the values applied to the Brasileirão. Betting scheme could devalue the “Brazilian product” (Photo: Disclosure/CBF) How to preserve the image of Brazilian football? At the same time as there is debate about possible negative impacts, it is necessary to think about ways to preserve the image of Brazilian football in the face of manipulation. Acting in this sense, the Ministry of Finance presented this Thursday (11) a proposal to regulate the betting sector that will be sent to Congress. Among the points included in the text are provisions to protect companies in the sector and the prohibition of betting by individuals linked to sports entities, such as managers, coaches and athletes. In addition to initiatives like this, for Renê Salviano, CEO of Heatmap, a company specializing in sports marketing, the most important step is to investigate and punish those responsible for the matter. - The matter is quite delicate and I believe that, first of all, the competent authorities and bodies should have all the freedom in the world to work on the investigation. This is a very serious matter that must be investigated to the last resort, so that the football product does not fall into discredit in the market and with the community of fans and consumers in general. Brazilian football is one of the greatest cultural heritages in the world and must be treated with professionalism and seriousness in all its aspects – says Renê Salviano, to L! , before concluding: - It is always worth highlighting that the authorities need all types of assistance in this investigation process, including support from brokers when requested. So far, based on the news we've been following, what has emerged is that the platforms themselves are among the main victims of this scheme. Everything must be treated very seriously and transparently so that this crisis is overcome in the best possible way and that any culprits are punished. Follow Lance! on Google News Most read 1 Off the field Vini Jr. Mbappé's attitude towards Real Madrid draws attention on the web 2 Off the field Brasileirão: see title chances after Botafogo's draw and Palmeiras' victory 3 Off the field Botafogo fans prefer guilty of partial defeat: 'That's called failure' 4 Throw! Biz How much did Rayssa Leal earn by winning the SLS stage in Tokyo? 5 Flamengo Flamengo Stadium will have a capacity of 78 thousand and is inspired by the European ones; see images Lance's Newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up The best sport of your morning! Article More news Stay up to date with everything! See more Lance! 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The complaint by the Public Ministry of Goiás (MP-GO) about the betting scheme involving football players had immediate effects on the sport: the athletes involved were removed by their respective clubs and investigations were opened by the Courts. In addition to the initial repercussion, the scandal could impact the sports market in the coming years. Related Lance! Biz After scandal, bookmakers reinforce the importance of regulating the sector Lance! Biz 05/12/2023 Launch! Biz CBF x Galera.bet: entity loses appeal in court and may have to pay a fine to sponsor Lance! Biz 05/12/2023 Launch! Biz Empresa plans R$250 million in resources to help Brazilian clubs; partner explained to L! Launch! Biz 05/12/2023 To understand the scenario, LANCE! sought out experts and actors in the sector in Brazil. The opinion is unanimous: the manipulation of results has a destructive potential that ranges from the loss of sponsorship to the devaluation of the football ‘product’ in the eyes of potential international investors. + Betting regulation: see the main points of the text of the MP delivered to President Lula – Manipulation can generate losses as the football ‘product’ is intoxicated in its most inherent and essential aspect, randomness. It is precisely the ‘uninterrupted’ factor that keeps the sport alive and that makes football attractive to its consumers (the fans) – says Mariana Chamelette, vice-president of the Brazilian Institute of Sports Law. Operation Castigo Máximo II, launched last Tuesday (9), is investigating cases of manipulation of results in games in Series A and B of the 2022 Brazilian Championship, in addition to state games that took place this year. It should be noted that clubs and bookmakers are treated as victims. + STJD should announce suspension of players involved in manipulation next week Fernando Cesconetto, promoter of MP-GO, in a press conference about the operation (Photo: Reproduction/MP-GO) Sponsorships in danger A possible impact of game manipulation in the world of football business in the sponsorship market can be. Initially, cases like this have the capacity to, for example, affect the image of a competition and discourage potential sponsors in the future. - The manipulation of results affects the image of clubs and the championships themselves, and can alienate sponsors and the financial values that circulate in the world of football. Furthermore, the scheme generates direct losses for bookmakers, who are currently among the main sponsors of Brazilian football – emphasizes Chamelette. + After scandal, bookmakers reinforce the importance of regulating the sector. The opinion is shared by Fábio Wolff, marketing specialist and managing partner of Wolff Sports. As the main victims of cases of manipulation, brokers bear losses – financial and reputational – and may reconsider investments in future businesses if the problem is not resolved. - The fact that betting companies are sponsors of the event, and that other brands are also sponsors, does not create an association with the scandals. Of course, this situation does not contribute to the companies' image, but at the same time it does not create any type of association between these brands and the fact. Companies invest because they believe in the product and invest in good faith. What could happen is that, if these problems are not resolved, these companies will end up evaluating whether the investment for the next edition of the championship will be worth it and will have to consider the risk of this continuing to happen, which is not good. not be for everyone involved - warns Fábio Wolff, from LANCE! . Bookmakers dominate the sponsorship market in Brazilian football (Photo: Disclosure) The Brazilian Institute of Responsible Gaming (IBJR) was formed by new betting companies and works with the federal government to seek measures against new cases of manipulation. According to André Gelfi, president of the entity, regulation of the sector is essential to guarantee sports sponsorships in the coming years. - The disclosure of the investigated cases is recent and serious, the country is surprised. We believe that regulation is essential and urgent to defend the integrity of national sport, and will also be decisive to support sports sponsorship in the medium and long term – says André Gelfi. Possible devaluation of the product Manipulation of results can also directly affect the image of the Brasileirão in the eyes of the market. And precisely at a crucial moment, when clubs are negotiating the creation of the Brazilian Football Championship and are about to negotiate the commercial rights of the competition from 2025. - It could devalue the product if strong measures are not taken to enter. force as quickly as possible. I see the Federal Government and parties moving in this direction because otherwise the product will be discredited and the industry as a whole will lose out. Nobody wins in this story, everyone loses — remembers Wolff. This possible devaluation of the product directly means less money for the clubs. After the discovery of the betting scheme, international investors – who intend to buy 20% of the league – and media companies interested in broadcasting rights may reconsider the values applied to the Brasileirão. Betting scheme could devalue the “Brazilian product” (Photo: Disclosure/CBF) How to preserve the image of Brazilian football? At the same time as there is debate about possible negative impacts, it is necessary to think about ways to preserve the image of Brazilian football in the face of manipulation. Acting in this sense, the Ministry of Finance presented this Thursday (11) a proposal to regulate the betting sector that will be sent to Congress. Among the points included in the text are provisions to protect companies in the sector and the prohibition of betting by individuals linked to sports entities, such as managers, coaches and athletes. In addition to initiatives like this, for Renê Salviano, CEO of Heatmap, a company specializing in sports marketing, the most important step is to investigate and punish those responsible for the matter. - The matter is quite delicate and I believe that, first of all, the competent authorities and bodies should have all the freedom in the world to work on the investigation. This is a very serious matter that must be investigated to the last resort, so that the football product does not fall into discredit in the market and with the community of fans and consumers in general. Brazilian football is one of the greatest cultural heritages in the world and must be treated with professionalism and seriousness in all its aspects – says Renê Salviano, to L! , before concluding: - It is always worth highlighting that the authorities need all types of assistance in this investigation process, including support from brokers when requested. So far, based on the news we've been following, what has emerged is that the platforms themselves are among the main victims of this scheme. Everything must be treated very seriously and transparently so that this crisis is overcome in the best possible way and that any culprits are punished. Follow Lance! on Google News Most read 1 Off the field Vini Jr. Mbappé's attitude towards Real Madrid draws attention on the web 2 Off the field Brasileirão: see title chances after Botafogo's draw and Palmeiras' victory 3 Off the field Botafogo fans prefer guilty of partial defeat: 'That's called failure' 4 Throw! Biz How much did Rayssa Leal earn by winning the SLS stage in Tokyo? 5 Flamengo Flamengo Stadium will have a capacity of 78 thousand and is inspired by the European ones; see images Lance's Newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up The best sport of your morning! Article More news Stay up to date with everything! See more Lance! Biz Academia CBF will bring together presidents and authorities for debates on the future of football management 11/25/2024 - 2:11 pm Bidding! Biz Understand how the empire of Leila Pereira, president of Palmeiras, was formed 11/25/2024 - 12:40 pm Pray! Biz Find out how much Cruzeiro misses out on for finishing runner-up in the Copa Sudamericana 11/23/2024 - 7:27 pm Bid! Biz Midea will be the official sponsor of the Sul-Americana and Libertadores Feminina from 2025 11/23/2024 - 4:26 pm Bid! Biz How much did Rayssa Leal earn by winning the SLS stage in Tokyo? 23/11/2024 - 14:00 Bidding! Biz Find out how much Cruzeiro can earn from the Copa Sudamericana final 23/11/2024 - 09:34 Bid! Biz Brasileirão is the 2nd most profitable transfer league in the world; see list 11/23/2024 - 06:30 Bidding! Biz Racing x Cruzeiro: see the economic differences between the finalists of the Copa Sudamericana 23/11/2024 - 05:15 Related Offers! Biz After scandal, bookmakers reinforce the importance of regulating the sector Lance! Biz 05/12/2023 Launch! Biz CBF x Galera.bet: entity loses appeal in court and may have to pay a fine to sponsor Lance! Biz 05/12/2023 Launch! Biz Empresa plans R$250 million in resources to help Brazilian clubs; partner explained to L! Launch! Business 05/12/2023