Although the signing of James Rodríguez by São Paulo is still unknown on the field, the arrival of the Colombian star to the Morumbi team is already bearing fruit on the field. That's because Adidas, the club's current sports equipment supplier, signaled to officials at the weekend that it intends to use a contractual right it has in its current agreement to cover any rival proposals that emerge. Related São Paulo “Today, a great athlete wants São Paulo”, says president after the arrival of James Rodríguez to São Paulo 07/31/2023 São Paulo ANALYSIS: Lack of goal against Bahia makes São Paulo Brasileirão burn fat in São Paulo 07 / 31/2023 São Paulo “Agent Rafinha”? Lateral reveals what the conversation with James Rodríguez was like before signing with São Paulo São Paulo 07/31/2023 And what's more: the German international wants a meeting with the São Paulo cylinders to sort out the recent setbacks. motivated Tricolori to start negotiations with other brands from the beginning to replace the current partner in January 2024, when the current contract expires. + Update your stock of LANCEFUT Tricolor shirts 10% OFF with coupon Information sent to Lance! from at least three different sources in Morumbi. Adidas would have been thrilled to sign James. The athlete, who was sponsored by the brand for more than five years, and who, even outside the big European clubs, maintains his status as the tenth football player with the most followers on social media. The visibility generated is estimated to be very useful. Therefore, the international company intends to discuss more advantages for São Paulo. The main thing for the club, besides the money, is to include Tricolor in the list of big adidas partner clubs, where its products are sold all over the world. Currently, only Flamengo has this status in Brazil. According to Lance! revealing since the beginning of the year, São Paulo's partnership with Adidas is closed. President Julio Casares even confided in Aliados the plan to unilaterally terminate the contract after the Campeonato Paulista and play under the SAO brand for the rest of the year, but the value of the fine and production costs ruled out the idea. The Tricolor has already received proposals from at least five brands to replace it next year. The most accessible and closest to the deal is New Balance, which currently plays for Bragantino, but has the opportunity to conquer more than a significant share of the Brazilian market at the Morumbi club. + See the games and results of the Brasileirão-23 classification in the LANCE table! THE PARTIES EXPERIENCE A RELATIONSHIP OF LOVE AND RAIN São Paulo and Adidas, who began their partnership in 2018, are experiencing an extremely turbulent relationship behind the scenes. First, Tricolor complains about the difference in the amounts and treatments paid to it and Flamengo. There are complaints that even Atlético-MG and Internacional would be better suited to the brand. Furthermore, recent episodes have exposed what fans and business owners call negligence. There are many complaints about the way the bond was arranged by the management of Carlos Augusto Barros e Silva, known as Leco, Casares' predecessor. And also because only Flamengo is treated as a “global brand”. Last December, a chapter of disagreements between the parties entered another chapter, with the club's pre-season kit still bearing the branding of online media player maker Roku, whose contract expired three months ago and has not been renewed. . The promise was that the situation would change at the end of January, when the club would finally put part of its new collection on sale in advance. So far, however, there has been no offer of new shirts. Last September, the club's sports brand was held hostage and the fact that São Paulo's third shirt, a reference to the 1992 World Cup team's tracksuit, disappeared from stores after the first was labeled abandoned. the batch was sold out. Launched in August, the piece sold out in one weekend. And it took almost two months to replace the batch of 3 thousand units that Tricolor promised to fans in 15 days. After raising almost R$1 million on the shirt's launch weekend, São Paulo's marketing team estimates that the club will not be able to raise another R$6 million per piece due to customer waiting lists created by the stores. In early 2022, the termination was explored by Tricolor's legal team, but fines prevented the plans from moving forward. The agreement between the parties is valid until the end of next year. The controversy is so great that coach Rogério Ceni was caught in the crossfire when he wore Under Armour, a former supplier from São Paulo, in a match against Juventude for the Copa do Brasil, in April of that year. The last spark came in March, when fans, partners and advisors publicly complained that Adidas had ignored São Paulo in a campaign to launch uniforms inspired by pieces designed in the 1990s. The Morumbi club did not appear on social media in a publicity post. of the collection, in which models wear shirts from the main clubs and teams served by the German multinational. And he didn't have a shirt in his collection either. Among the selected European teams, there are only three South Americans in the campaign: Flamengo and the Argentine duo River Plate and Boca Juniors. The only three-time world champion in Brazilian football, São Paulo, was completely forgotten. Follow Lance! G o o g l e news Most read 1 In the square Vini Jr. attitude towards Mbappé for Real Madrid draws attention online 2 On the Brasileirão field: see title chances after Botafogo's draw and Palmeiras' victory 3 On the field Botafogo fans blame partial defeat: 'It's an invitation to failure' 4 Launch! Biz How much did Rayssa Leal earn for winning the SLS stage in Tokyo? 5 Flamengo Flamengo's stadium has a capacity for 78 thousand people and is inspired by the European ones; Check out the photos from Lance's newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up for the best sports of your morning! Article More news Stay up to date! See more São Paulo São Paulo: Wagner Ribeiro blasts Zubeldía: "he looks like a clown" 11/25/2024 - 12:12 pm São Paulo André Silva is going through a good phase, scoring crucial goals and being overshadowed by Caller 11/25/2024 - 7:00 am 45 São Paulo William Gomes returns to action and should see more minutes for São Paulo in 2025 11/24/2024 - 08:15 São Paulo Zubeldía is the one who receives the most cards from the São Paulo team 11/24/2024 - 06:15 São Paulo Lucas Moura talks about São Paulo's reaction in a difficult game against Atlético- MG 11/24/2024 - 01:34 São Paulo Zubeldía celebrates Libertadores and praises São Paulo's reaction at home 11/24/2024 - 01:13 am São Paulo São Paulo increases pace and goes four seasons without beating Atlético-MG 11/24/2024 - 00:26 São Paulo Atlético-MG opens up an advantage, but São Paulo draws to guarantee the Libertadores 11/23/2024 - 23:34 Related São Paulo “Today a great athlete wants São Paulo”, said the president after the arrival of James Rodríguez in São Paulo 07/31/2023 São Paulo ANALYSIS: Lack of direction against Bahia makes São Paulo Brasileirão burn fat in São Paulo 7/31/2023 São Paulo's 'Agent Rafinha'? Full-back reveals what the conversation with James Rodríguez was like before signing for São Paulo São Paulo 07/31/2023!The James Factor! Mark reveals that he lives in São Paulo and wants to talk about the club’s ‘growing level’ among sponsors
Although the signing of James Rodríguez by São Paulo is still unknown on the field, the arrival of the Colombian star to the Morumbi team is already bearing fruit on the field. That's because Adidas, the club's current sports equipment supplier, signaled to officials at the weekend that it intends to use a contractual right it has in its current agreement to cover any rival proposals that emerge. Related São Paulo “Today, a great athlete wants São Paulo”, says president after the arrival of James Rodríguez to São Paulo 07/31/2023 São Paulo ANALYSIS: Lack of goal against Bahia makes São Paulo Brasileirão burn fat in São Paulo 07 / 31/2023 São Paulo “Agent Rafinha”? Lateral reveals what the conversation with James Rodríguez was like before signing with São Paulo São Paulo 07/31/2023 And what's more: the German international wants a meeting with the São Paulo cylinders to sort out the recent setbacks. motivated Tricolori to start negotiations with other brands from the beginning to replace the current partner in January 2024, when the current contract expires. + Update your stock of LANCEFUT Tricolor shirts 10% OFF with coupon Information sent to Lance! from at least three different sources in Morumbi. Adidas would have been thrilled to sign James. The athlete, who was sponsored by the brand for more than five years, and who, even outside the big European clubs, maintains his status as the tenth football player with the most followers on social media. The visibility generated is estimated to be very useful. Therefore, the international company intends to discuss more advantages for São Paulo. The main thing for the club, besides the money, is to include Tricolor in the list of big adidas partner clubs, where its products are sold all over the world. Currently, only Flamengo has this status in Brazil. According to Lance! revealing since the beginning of the year, São Paulo's partnership with Adidas is closed. President Julio Casares even confided in Aliados the plan to unilaterally terminate the contract after the Campeonato Paulista and play under the SAO brand for the rest of the year, but the value of the fine and production costs ruled out the idea. The Tricolor has already received proposals from at least five brands to replace it next year. The most accessible and closest to the deal is New Balance, which currently plays for Bragantino, but has the opportunity to conquer more than a significant share of the Brazilian market at the Morumbi club. + See the games and results of the Brasileirão-23 classification in the LANCE table! THE PARTIES EXPERIENCE A RELATIONSHIP OF LOVE AND RAIN São Paulo and Adidas, who began their partnership in 2018, are experiencing an extremely turbulent relationship behind the scenes. First, Tricolor complains about the difference in the amounts and treatments paid to it and Flamengo. There are complaints that even Atlético-MG and Internacional would be better suited to the brand. Furthermore, recent episodes have exposed what fans and business owners call negligence. There are many complaints about the way the bond was arranged by the management of Carlos Augusto Barros e Silva, known as Leco, Casares' predecessor. And also because only Flamengo is treated as a “global brand”. Last December, a chapter of disagreements between the parties entered another chapter, with the club's pre-season kit still bearing the branding of online media player maker Roku, whose contract expired three months ago and has not been renewed. . The promise was that the situation would change at the end of January, when the club would finally put part of its new collection on sale in advance. So far, however, there has been no offer of new shirts. Last September, the club's sports brand was held hostage and the fact that São Paulo's third shirt, a reference to the 1992 World Cup team's tracksuit, disappeared from stores after the first was labeled abandoned. the batch was sold out. Launched in August, the piece sold out in one weekend. And it took almost two months to replace the batch of 3 thousand units that Tricolor promised to fans in 15 days. After raising almost R$1 million on the shirt's launch weekend, São Paulo's marketing team estimates that the club will not be able to raise another R$6 million per piece due to customer waiting lists created by the stores. In early 2022, the termination was explored by Tricolor's legal team, but fines prevented the plans from moving forward. The agreement between the parties is valid until the end of next year. The controversy is so great that coach Rogério Ceni was caught in the crossfire when he wore Under Armour, a former supplier from São Paulo, in a match against Juventude for the Copa do Brasil, in April of that year. The last spark came in March, when fans, partners and advisors publicly complained that Adidas had ignored São Paulo in a campaign to launch uniforms inspired by pieces designed in the 1990s. The Morumbi club did not appear on social media in a publicity post. of the collection, in which models wear shirts from the main clubs and teams served by the German multinational. And he didn't have a shirt in his collection either. Among the selected European teams, there are only three South Americans in the campaign: Flamengo and the Argentine duo River Plate and Boca Juniors. The only three-time world champion in Brazilian football, São Paulo, was completely forgotten. Follow Lance! G o o g l e news Most read 1 In the square Vini Jr. attitude towards Mbappé for Real Madrid draws attention online 2 On the Brasileirão field: see title chances after Botafogo's draw and Palmeiras' victory 3 On the field Botafogo fans blame partial defeat: 'It's an invitation to failure' 4 Launch! Biz How much did Rayssa Leal earn for winning the SLS stage in Tokyo? 5 Flamengo Flamengo's stadium has a capacity for 78 thousand people and is inspired by the European ones; Check out the photos from Lance's newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up for the best sports of your morning! Article More news Stay up to date! See more São Paulo São Paulo: Wagner Ribeiro blasts Zubeldía: "he looks like a clown" 11/25/2024 - 12:12 pm São Paulo André Silva is going through a good phase, scoring crucial goals and being overshadowed by Caller 11/25/2024 - 7:00 am 45 São Paulo William Gomes returns to action and should see more minutes for São Paulo in 2025 11/24/2024 - 08:15 São Paulo Zubeldía is the one who receives the most cards from the São Paulo team 11/24/2024 - 06:15 São Paulo Lucas Moura talks about São Paulo's reaction in a difficult game against Atlético- MG 11/24/2024 - 01:34 São Paulo Zubeldía celebrates Libertadores and praises São Paulo's reaction at home 11/24/2024 - 01:13 am São Paulo São Paulo increases pace and goes four seasons without beating Atlético-MG 11/24/2024 - 00:26 São Paulo Atlético-MG opens up an advantage, but São Paulo draws to guarantee the Libertadores 11/23/2024 - 23:34 Related São Paulo “Today a great athlete wants São Paulo”, said the president after the arrival of James Rodríguez in São Paulo 07/31/2023 São Paulo ANALYSIS: Lack of direction against Bahia makes São Paulo Brasileirão burn fat in São Paulo 7/31/2023 São Paulo's 'Agent Rafinha'? Full-back reveals what the conversation with James Rodríguez was like before signing for São Paulo São Paulo 07/31/2023