Full photo created by freepik - www.freepik.com Amid the crisis, the beauty market remains stable and with billion-dollar revenue, according to Euromonitor, in 2020 the hygiene and beauty sector grew by 4% and in 2021 with a forecast. of 128 billion in Brazil. In Minas Gerais, essentially, it is no different. Businesswomen turn to this market as a way to change their lives and boost the country's economy.It is true that even in precarious economic conditions, people are very willing to invest in beauty treatments. Therefore, development gaps that are long overdue, for example physical aesthetics, benefit from this change in consumer behavior.
However, nowadays beauty treatments go beyond heat treatment. The search for procedures such as facial contouring and facial extensions is at the forefront of interest when it comes to non-invasive facial aesthetics.
After all, shaping eyebrows, for example, is like makeup and whoever does it once will do it often. Eye extensions are no different, which has led to the growth of franchises specializing in these services.
Increase in franchises specializing in facial care and facial extensions According to Portal Top Franquias, the niche of facial design franchises grew 3.1% in 2020, compared to 2019, that is, at the height of the pandemic, the sector continues to expand.
Working as a franchisee also reduces risks for entrepreneurs. Considering that a franchise is a business that has already been tested, approved and with support and training offered by the franchisor.
Eye extension services are trendy and have been gaining more and more space in the market, proving to be a very profitable area of activity.
During the pandemic, celebrity eyes and franchises focused on eyelash beauty have seen record growth month after month. The most popular chain in the sector closes 2021 with a growth projection of over 70%.
The first steps to becoming an entrepreneur in the eye aesthetics sector It is possible to open an eye extension franchise with investments starting at R$ 14,000.00.
However, it is common to do this completely independently and this is likely to reduce the initial cost. For a basic workspace, with no rental cost and equipment needed for the first treatment, it is possible to invest around R$500.00.
In Brazil, it is estimated that there are 52 million entrepreneurs, of which 30 million are women who work in companies. Among Brazilians registered with MEI (Individual Microentrepreneur), 48% are women, the majority working in the service sector in the areas of beauty and food.
To register with MEI as a specialist in ophthalmology extension you can access the Merchant Portal, during the process you must select the appropriate CNAE (National Classification of Economic Activities) to provide the service.
One option is CNAE 9602-5/02 - Intended for aesthetic operations and other beauty services.
The right supplier is as important as the process
Empresa João da Beleza is an e-commerce company that provides raw materials and equipment for professionals in the aesthetics sector.
It is recommended for supplying materials for eye extensions and other facial and body enhancement procedures. In addition to offering the best prices, it works with products for professional use that have been tested and approved by regulatory bodies such as Anvisa.
The company was born from an idea shared between friends. The objective is to sell and distribute products to beautify the look and brand of professionals.
João da Beleza's objective is to serve all eyelash designers (specialists in eyelash extensions) in Brazil and throughout Latin America, always with the best service and price on the market.
Free online certification to take in beauty salons Companies like Sebrae offer online services for stylists and companies. To check which courses are available, visit https://www.sebrae.com.br/sites/PortalSebrae/cursosonline.
ESCON – Escola de Cursos Online de MG also offers free online courses.
Currently, the institute has a great deal of specialization in completely free eye extensions. For more information, visit https://cursosescon.com.br/cursos and choose from those available.
According to Schumpeter, “The main requirements for business are the ability to know how to act in times of uncertainty, the ability to work with everyday concerns, such as time, income, resistance and the submissions of the social environment”.