The beauty market, especially the luxury market, is one of the fastest growing in the world, and it would be no different in Brazil.The sector extracts a few billion reais annually and shows significant growth, compared to the same period in previous years.
Furthermore, the country has its own industry, known throughout the world. Exports from the cosmetics sector grew by more than 17% until 2023.
It is precisely because of this national and international success that the beauty market demands new entrepreneurs every year.
How to get a job in the beauty market The beauty market is very comprehensive, encompassing personal hygiene, perfumes and cosmetics. And it's not just about products, but about services, like beauty treatments.
Therefore, entrepreneurs who wish to operate in this market must have knowledge, commitment, technical capacity and continuous enthusiasm.
Due to their size, to work in the beauty market, professionals must define their area of interest and seek the necessary qualifications. For example, a beautician must have an engineering degree or higher. A makeup artist can take free classes to improve their skills.
With the emergence of new methods, it is important that professionals are aware of trends.
Having a good portfolio, social media page and networking helps the beauty market grow. For example, a beautician can create her resume in just a few steps if she uses your resume example.
The beautician resume for the beauty market As the market is rapidly evolving, it is important to prepare a good resume to stand out and gain a position. Even less experienced employees can stand out if they know how to showcase their knowledge and skills.
Sending resumes and making yourself available daily for tests or workshops are effective ways to enter the beauty market.
Typically, a resume for these professionals should:
Personal information; Employee value; Professional experience; Education and professional learning; Skills and knowledge; and, Additional information as needed. It is important that for each job opening, position or company you apply for, your resume is changed. Mainly to include the keywords that were provided in the job advertisement.
Beauties usually have a lot of skills and knowledge. In this sense, only include those that apply to the right in question.
Understand beauty as synonymous with well-being and health and reflect this in your resume.
For the document, choose the combined format and timeline, where information is presented from most recent to oldest. An easy-to-read custom design shows the customer that you have a sophisticated sense of aesthetics.
What to Include in the Main Parts of Your CV Before thinking about what to include, remember that this document should be kept to a minimum. Even if you have studied a lot in your career, the work must be a maximum of two pages long.
In your personal profile, include your full name and contact information. If you have an online portfolio or a professional social media page, you can add them in this area.
In your business objective, you need to justify your candidate in few words. Explain in two words what led you to investigate this beauty clinic and how it will benefit the business.
Regarding experiences, detail the roles, responsibilities and results. Include your start and end dates and the name of your beauty business or location.
For example, include activities such as hair dryers, hairstyling techniques, peeling specialist, experience as an event makeup artist, and more.
Education is a key issue, especially for those who have not yet gained experience. Includes courses, specializations, seminars and conferences in the area of aesthetics. Always start with the most comprehensive and recent tutorials.
Skills are important for the beauty market, especially for beauty professionals. Therefore, incorporate technical skills such as treatment techniques, instrumentation, drainage, endermotherapy, among others.
Don't forget that the beauty market works with people. Then write down your interpersonal qualities, such as communication, attentiveness, cooperation, friendliness, and so on.
Attachments are comprehensive, being a category where you can add aesthetic tools, languages, aesthetic techniques or existing technologies.
Trends and challenges in the beauty market As it expands, the beauty market introduces more and more new products and trends that professionals need to be aware of.
To begin with, we have a market that is, for the most part, publicly owned. Minas Gerais, which has the second largest number of women entrepreneurs, pays special attention to women entrepreneurs in this sector. This is a trend that needs to continue.
Vegan and organic products are on the rise due to the importance of maintaining sustainability and animal welfare. Made with other types of materials, it reflects a more conscious lifestyle and is preferred by the general public.
Another trend is to create personalized products to meet the specific needs of each customer. New formulations, different packaging materials and application methods must be based on customer needs. This includes skin tones, hair types, body types, and more.
Competition is one of the biggest challenges in the beauty market, in addition to the requirement to comply with strict regulations and standards regarding product safety, labeling and advertising.
So, if you want to enter the beauty market, stay up to date with the trends and challenges in the area. Create an attractive resume that showcases your professional history and skills.