The beauty market, especially the aesthetics sector, is one of the fastest growing in the world, and it would be no different in Brazil.The sector moves a few billion reais per year, and shows considerable growth, compared to the same period in previous years ‘obo’
Furthermore, the country has its own industries that are known worldwide. Exports from the cosmetics sector grew by more than 17% in 2023.
It is due to national and international success that the beauty market demands new professionals every year.
How to get a job in the beauty market The beauty market is quite comprehensive, encompassing personal hygiene, perfumery and cosmetics. and not just about products, but about services, such as aesthetic treatments.
Therefore, the professional who wants to work in the market must have continuous knowledge, dedication, technical skill and enthusiasm.
Due to its scope, to work in the beauty market, professionals must define their area of interest and seek the required qualifications. For example, a beautician must have technical training or higher. A makeup artist can take free courses to improve.
With the emergence of new technologies, it is important that professionals are up to date with the times and trends.
Having a good portfolio, a social media page and networking helps the beauty market grow. A beautician, for example, can create their resume in just a few steps if you use a beautician resume template.
The Beautician's CV for the Beauty Market As the market grows rapidly, it is necessary to prepare a good CV to stand out and gain a position. Even professionals without much experience can stand out if they know how to demonstrate their knowledge and skills.
Sending your CV and allowing yourself to take tests or work every day are effective ways to enter the beauty market.
In general, the teacher's resume should consist of:
Personal information; Professional objective; There is work; Education and professional courses; Skills and knowledge; and other information as necessary. It is important that for each vacancy, position or company you apply for, your resume is modified. Mainly, to include the keywords presented in the job advertisement.
Beauticians generally have many skills and knowledge. In this sense, only include those that are relevant to the opportunity in question.
Understand aesthetics as synonymous with well-being and health, demonstrating this on your resume.
For this document, choose a combined and chronological format, where information is displayed from newest to oldest. A traditional, easy-to-read design shows the recruiter your enhanced aesthetic sense.
What you need to add to the main sections of your CV Before you think about what to add, remember that the paper should be kept to a minimum. Even if you have taken many classes during your career, this work should be a maximum of two pages.
In personal information, write your name and contact details. If you have an online portfolio or a professional page on a social network, you can add it in this field.
In your professional objective, you must, in a few words, justify your candidacy. Explain in two lines what made you look for the beauty clinic and how it will contribute to the business.
Based on the situation, explain the tasks performed, responsibilities and results received. Include start and end times and the name of the business or salon.
For example, include functions such as hair hydration, artificial tanning techniques, peeling specialist, experience as an event makeup artist, etc.
Education is very important, especially for those who have no experience. Includes courses, specializations, seminars and conferences held in the area of aesthetics. Always start with the most advanced and new campaign.
Skills are essential for the beauty market, especially for beauticians. To do this, include technical skills, such as makeup techniques, use of utensils, lymphatic drainage, endermotherapy, among others.
Don't forget that the beauty market works with people. Next, describe your interpersonal qualities, such as communication, attentiveness, collaboration, friendliness, etc.
The additional information is complete, it is a section where you can add the aesthetic equipment you have worked with, instructions, aesthetic methods or know the technology.
Trends and Challenges in the Beauty Market As it expands, the beauty market brings more and more innovations and trends that professionals need to be aware of.
To begin with, we have a market formed, for the most part, by the community. Minas Gerais, which has the second largest number of women entrepreneurs, has a great focus for women entrepreneurs in this segment. This is a trend that should continue.
Vegan and organic products are on the rise due to the importance of sustainability and animal welfare. Made with other types of materials, they reflect a more conscious lifestyle and are preferred by the majority of the public.
Another trend is the customization of products to meet the specific needs of each customer. New formulations, types of packaging and applied techniques must be based on consumer needs. It also includes skin tones, hair types, body diversity, and more.
Competition is one of the biggest problems in the beauty market, in addition to the requirement to comply with strict regulations and standards regarding product safety, labeling and advertising.
Therefore, to gain a foothold in the beauty market, stay up to date with the trends and challenges in the industry. Create an impressive resume that highlights your story and skills.