The growing beauty industry: how to participate?

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A crescente indústria da beleza: como participar?The jewelry market, specifically aesthetics, is one of the fastest growing in the world, and Brazil is no different.

The sector generates several billion reais annually and shows significant growth compared to the same period in previous years.

The country also has its own industries, known throughout the world. Cosmetics exports grew by more than 17% in 2023.

Precisely because of this national and international success, the beauty industry demands new professionals every year.

How to get a job in the beauty sector The beauty market is quite comprehensive, including personal hygiene, hairdressing and cosmetics. And it’s not just about products, but about services, such as aesthetic treatments.

Therefore, professionals who wish to work in this market must have continuous knowledge, dedication, technical skill and discipline.

Due to its size, to work in the jewelry sector, professionals must define their area of ​​interest and seek the necessary skills. For example, a jeweler must have a technical education or higher. A makeup artist can give you free lessons to improve your look.

With the emergence of new techniques, it is important for professionals to stay up to date.

Having a good portfolio, social media page and networking helps you grow in the beauty market. For example, a cosmetologist can do a lot of work on their resume if they use a cosmetologist resume template.

Cosmetologist CV for the Beauty Market As the market is growing rapidly, it is necessary to create an excellent CV to stand out and establish yourself. Even inexperienced professionals can stand out if they know how to present their knowledge and skills.

Submitting resumes and preparing for exams or day jobs are effective ways to break into the beauty industry.

In general, a resume for this role should include:

Personal information; The objective of the work; Professional experience; Professional Education and Training; Skills and knowledge; and, Additional information, if necessary. It is important to review your resume for each role, position or company you apply to. Above all, include the keywords featured in the job ad.

Cosmetologists are generally highly qualified and knowledgeable. This means only including those that are relevant to the opportunity at hand.

Understand that aesthetics is synonymous with health and well-being, and show this on your resume.

Choose a consistent, chronological format for the document, where information is presented from most recent to oldest. A traditional, easy-to-read design shows the recruiter that you have a refined aesthetic sense.

What to Include in the Main Sections of Your Resume Before thinking about what to include, remember to keep this document to a minimum. Even if you have read many industry courses, your document should be a maximum of two pages.

Please include your full name and contact information in the Personal Information section. If you have an online portfolio or a professional page on a social network, you can add it to this room.

When defining your professional goals, you should use some words to relate to your candidates. In two lines, explain what made you look for this beauty clinic and how it will impact your business.

Details of activities carried out, responsibilities and results achieved in terms of experience. Include start and end dates and the name of your business or jewelry store.

For example, things like hair hydration, artificial tanning techniques, peeling specialist, experience as an event makeup artist, etc.

Education is key, especially for those who do not yet have experience. Includes courses, special courses, seminars and conferences held in the area of ​​aesthetics. Start more advanced and later teaching.

Skills are essential for restoration, especially restoration. Therefore, add technical skills, such as makeup techniques, equipment application, lymphatic drainage, dermotherapy, etc.

Remember that a beauty salon works with people. Then list your interpersonal characteristics, such as communication, attentiveness, cooperation, friendliness, and so on.

While the additional information is comprehensive, it is a section where you can add aesthetic tools you have already worked on, vocabulary, aesthetic methods, or technological knowledge.

Trends and challenges in the beauty market With growth, the beauty market brings more innovations and trends that professionals need to pay attention to.

In the beginning, we had a market, largely made up of citizens. Minas Gerais, which has the second highest number of women entrepreneurs, has a strong focus on women entrepreneurs in this region. This must continue.

Vegan and organic products are on the rise due to the importance of sustainability and respect for animal welfare. Made with alternative materials, they reflect a more conscious lifestyle and are preferred by the majority of society.

Another is to adapt products to the specific needs of each customer. New formulations, types of packaging and techniques used must be based on customer needs. As well as the inclusion of body types, hair types, body variations and more.

Competition in the beauty market is one of the biggest challenges, in addition to the requirement to comply with strict standards and regulations regarding safety, labeling and product marketing.

Therefore, you need to have a good understanding of local conditions and challenges to gain a foothold in the beauty industry. Create an attractive resume that showcases your complete professional history and skills.