The beauty market, especially the aesthetic sector, is one of the fastest growing in the world and it will be no different in Brazil.The sector moves a few billion reais annually, and shows significant growth, compared to the same period in previous years.
Furthermore, the country has its own industries that are known worldwide. Exports are expected to grow by more than 17% in 2023 in the cosmetics sector.
Precisely because of this national and international success, the beauty market needs new professionals every year.
How to get a job in the beauty market The beauty market is quite comprehensive, covering personal hygiene, fragrances and cosmetics. And it’s not just about products, but also about services, such as aesthetic treatments.
Therefore, professionals who wish to work in this market must have continuous knowledge, dedication, technical skill and enthusiasm.
Due to its scale, working in the beauty market requires professionals to define their area of interest and seek the necessary qualifications. For example, a beautician needs to have technical training or higher. A makeup artist can take free courses to improve.
As new techniques emerge, it is essential that professionals stay up to date with trends.
A good portfolio, a social media page and networking help the beauty market grow. A beautician, for example, can create her own resume in just a few steps if she uses a beautician resume example.
With the market for beautician resumes for the beauty market growing rapidly, it is necessary to create a good resume to stand out and carve out a niche. Even professionals without much experience can stand out if they know how to present their knowledge and skills.
Sending resumes and making yourself available to take exams or work on a daily basis is an effective way to enter the beauty market.
In general, a resume for this professional should be:
personal information; Professional Objectives; professional experience; education and professional courses; skills and knowledge; and additional information as needed. It is very important to review your resume for each vacancy, position or company you apply for. mainly to include keywords presented in job advertisements.
Beauticians generally have a lot of skills and knowledge. In this sense, only include those that are relevant to the opportunity in question.
Understand that aesthetics is synonymous with well-being and health, demonstrate this on your resume.
For documentation, opt for a combined and chronological format, in which data is presented from most recent to oldest. A traditional, easy-to-read design demonstrates to the recruiter your enhanced aesthetic sense.
Before thinking about what to include or add to the body of your resume, remember that this document needs to be kept to a minimum. Even if you have taken several courses in your professional career, the document must be a maximum of two pages long.
Please include your full name and contact information in the personal information. If you have an online portfolio or a professional page on a social network, you can add it to this space.
In your professional objectives, you must, in a few words, justify your candidacy. Explain in two lines what led you to look for this beauty clinic and how it will contribute to the business.
Describe in detail the activities carried out, responsibilities and results achieved in relation to the experience. Include your start and end dates and the name of your business or beauty center.
For example, include activities such as hair hydration, artificial tanning techniques, peeling specialist, experience as an event makeup artist.
Education is essential, especially for those who do not yet have experience. Includes courses, specializations, seminars and conferences in the area of aesthetics. Always start with the most advanced and up-to-date teaching.
Skills are essential for the beauty market, especially for beauticians. So include technical skills, such as makeup techniques, use of tools, lymphatic drainage and endermotherapy.
Don't forget that the beauty market works with people. Then list your interpersonal qualities, such as communication, attentiveness, cooperation, friendliness, and so on.
The additional information is extensive, it is a section where you can add knowledge of aesthetic tools, languages, aesthetic procedures or technologies that already work.
Trends and Challenges in the Beauty Market As it expands, the beauty market brings more and more innovations and trends that professionals should be aware of.
To begin with, we have a market, mostly made up of people Minas Gerais, which has the second largest number of women entrepreneurs, has placed great emphasis on women entrepreneurs in the sector. This trend is expected to continue.
Vegetarian and organic products are on the rise due to the importance of sustainability and maintaining animal welfare. Made with other types of materials, they reflect a more sober lifestyle and are preferred by the majority of the population.
Another trend is the customization of products to meet the specific needs of each customer. New formulations, types of packaging and applied techniques must be based on consumer needs. It also includes skin tone, hair type, body diversity, and more.
Competition is one of the biggest challenges in the beauty market, in addition to the need to adhere to strict regulations and standards regarding product safety, labeling and advertising.
Therefore, stay up to date with the region's trends and challenges to succeed in the beauty market. Create an impressive resume that showcases your full history and professional potential.