The beauty market, especially the aesthetics sector, is one of the fastest growing markets in the world and it will be no different in Brazil.The sector moves a few billion reais per year and shows considerable growth compared to the same period in previous years.
Furthermore, the country has its own industries known throughout the world. Cosmetics sector exports will increase by more than 17% in 2023.
Due to this national and international success, the beauty market demands new professionals every year.
How to get a job in the beauty market The beauty market is quite broad, including personal hygiene, perfumes and cosmetics. And it’s not just about products, but also about services like beauty treatments.
Therefore, professionals who wish to work in this market must have constant knowledge, dedication, technical skill and enthusiasm.
Due to its scope, to work in the beauty market, professionals must define their area of interest and seek the necessary qualifications. For example, a beautician must have technical training or higher. A makeup artist can take free courses to improve.
With the emergence of new technologies, it is essential that professionals stay up to date with trends.
A good portfolio, a social media page and networking help the beauty market grow. For example, a beautician can create her own resume in just a few steps if she uses a beautician resume example.
Beautician CV for the Beauty Market As the market is growing rapidly, it is essential to prepare a good CV to stand out and win the position. Even professionals who don't have much experience can progress if they know how to present their knowledge and skills.
Sending resumes and making yourself available for tests or day-to-day work are effective ways to enter the beauty market.
In general, a resume for this professional should include:
personal information; commercial purpose; professional experience; Education and professional courses; skills and knowledge; And additional information as needed. It is essential that your resume is modified for any vacancy, position or company you apply for. Mainly, incorporating the keywords presented in the job advertisement.
Beauticians generally have many skills and knowledge. In this sense, only include those that are relevant to the opportunity in question.
Think of aesthetics as synonymous with well-being and health, show this on your resume.
For the document, choose a combined and chronological format, where information is displayed from most recent to oldest. A traditional, easy-to-read design shows the recruiter your advanced aesthetic sense.
Before thinking about what to include in the main parts of your resume, remember that this document should be kept to a minimum. Even if you have taken several courses in your professional career, the document must be a maximum of two pages long.
Personal information includes your full name and contact details. If you have an online portfolio or a professional social media page, you can add it in this space.
In your professional objective, you must justify your candidacy in a few words. Explain in two lines what made you approach this beauty clinic and how it will contribute to the business.
Provide details of the activities carried out, responsibilities and results achieved in relation to the experiments. Include your start and end dates and the name of your business or beauty center.
For example, include jobs such as hair hydration, artificial tanning techniques, exfoliation specialist, experience as an event makeup artist, etc.
Education is an important point, especially for those who do not yet have experience. Includes courses, specializations, seminars and conferences organized in the area of aesthetics. Always start with the most advanced and most recent teaching.
Skills are essential for the beauty market, especially for beauticians. Therefore, include technical skills such as makeup techniques, use of utensils, lymphatic drainage, dermotherapy.
Don't forget that the beauty market works with people. Then list your interpersonal qualities, such as communication, attentiveness, cooperation, friendliness, etc.
The additional information is extensive, it is a section where you can add beauty tools you have already worked with, languages, aesthetic methods or technology knowledge.
Trends and Challenges in the Beauty Market As it expands, the beauty market brings more and more innovations and trends that professionals should be aware of.
To begin with, we have a market made up mostly of the public. Minas Gerais, which has the second highest number of women entrepreneurs, has a strong focus on women entrepreneurs in the region. This is a trend that should continue.
Vegan and organic products are on the rise due to the importance of sustainability and animal welfare. Made with other types of materials, they reflect a more conscious lifestyle and are preferred by most of the public.
Another trend is the customization of products to meet the specific needs of each customer. New formulations, types of packaging and applied technologies should be based on consumer needs. It also includes skin color, hair type, body diversity, and more.
In addition to the need to adhere to strict regulations and standards on product safety, labeling and advertising, competition is one of the biggest challenges in the beauty market.
Therefore, to get a job in the beauty market, stay up to date with the trends and challenges in the sector. Create an attractive resume that showcases your entire history and professional potential.