It's no secret that marketing is essential for all types of businesses, including small ones. Good small business marketing can bring big results, so find tips to use today and increase your profits.Record everything One of the most common mistakes in small business marketing is not controlling what has already been done, whether to avoid a bad process or to repeat a system that works.
If you work at a small business, find ways to document what sales activities have been performed recently. To do this, you can use your computer's hard drive or external HD, creating a monthly date to transfer the files.
As the hard drive can fail due to several factors, it is interesting to have resources that allow you to recover deleted files from the hard drive. A good idea is Recoverit software, which recognizes and restores more than a thousand types of documents.
In Recoverit, you select the device you want to scan (hard drive, external HD, laptop, SD card) and start processing. After a few minutes, the program displays the saved files on the screen.
Image: Recoverit You can check the thumbnail of the document to see if it's what you're looking for and save it in a new folder.
Image: Recoverit Leaving your processes recorded, with the possibility of recovering files if necessary, also allows you to compare marketing materials to see what works, in addition to creating a bank of references for future work.
In digital presence More than 130 million Brazilians are registered on Facebook alone – a small example of how much social networks influence people's behavior.
Precisely for this reason, marketing for small businesses needs to consider social networks as a source of advertising and as an opportunity to create a digital presence.
Companies that work on their digital presence are able to obtain better results because they are more visible to potential customers. Furthermore, with sponsorships starting at R$6, it is not expensive to invest in online advertising.
For a good marketing strategy, it's worth choosing which social networks best fit your business and creating consistency when publishing posts.
Study the Payroll Report You've probably heard about the payroll report. This is a feature that allows you to advertise on the internet in a super focused way, and still have great control over who accesses your website so that that person continues to receive advertising.
Payroll reports are not easy to develop, but nothing stops you from studying this technique in small business marketing. With proper planning, ads can help you convert sales.
The positive point of paid traffic is that advertising costs are usually low, which allows small businesses to have good opportunities within this world.
Think about developing relationships with influencers With the growth of social networks, people who were previously considered “common” began to share their lives on the internet, gaining recognition, popularity and convincing power.
These are the so-called forces, which may have local or national communication power. Depending on the niche of your sector, relying on influencers can be a good strategy.
One of the marketing tips for small businesses is to contact local influencers to find out the value of a partnership. If the developer in question communicates with your business' target audience, the chances of success are high.
Recently, CONAR created a list of good practices for dissemination with suppliers, which can be checked before concluding any contract.
Low-cost marketing
Image: Freepik With the internet, marketing on a shoestring has become a reality for everyone, especially useful for small businesses that already suffer from limited advertising opportunities.
Many people still believe that developing marketing strategies requires high investments. In fact, with a healthy dose of creative and digital resources that we all have access to, doing good marketing is easier than it seems.
With dedication, training and good ideas, small businesses can easily achieve great results.