If they almost signed a contract with New Balance and received a good proposal from Castor, São Paulo saw a new player appear on the horizon to replace Adidas from next year. In fact, he is an old fan acquaintance: Reebok, who wore the Tricolor between 2006 and 2012, and was three-time Brazilian champion in 2006, 2007 and 2008. And the person responsible for the American Reebok's interest in the Morumbi club is one of its most famous representatives in Brazil: John Textor, tycoon who bought SAF from Botafogo. Related Futebol Nacional São Paulo x Palmeiras: where to watch live, lineups and more from today's game for the Brasileirão Futebol Nacional 06/11/2023 São Paulo Rafael counts on the strength of the Morumbi fans to motivate São Paulo in a classic against Palmeiras São Paulo 06/10/2023 São Paulo Fica Dorival! Due to the departure of a coach, president of São Paulo expects CBF to choose a foreigner for the São Paulo squad 06/10/2023 + São Paulo tries 'all-in' for Marinho, Diogo Barbosa leaves one Tricolor for another... Market day! Textor is in business with Jamie Selter, CEO of Authentic Brands Group, owner of the American brand. Interestingly, Selter is an indirect shareholder of Botafogo. This is because the Canadian businessman is Textor's partner in Eagle Football Holdings, a stake that holds 90% of Alvinegro's SAF. The company also holds a minority stake in Crystal Palace (ING), in addition to 80% of Molenbeek (BEL) and a portion of Lyon (FRA). Through the company Authentic Brands Group (ABG), Jamie Salter purchased Reebok from Adidas in August last year for US$2.5 billion (around R$12.2 billion). The company, which was once the market leader in the United States in the 1990s, officially returns to football with Botafogo, which is expected to launch new shirts for the second half of this year. THE SPEAR! discovered that Textor's plan with his partner and friend is to further expand Reebok's presence in Brazilian football, not just limited to the Rio team. Other teams besides São Paulo received surveys last week. Which could harm negotiations with Tricolor. Having an exclusive player on the national scene was a point desired by São Paulo directors, as the decision was made not to renew with Adidas, which has not yet been announced by the main players. This is because there are tricolor complaints that non-exclusivity causes problems. Like those confronted with the German multinational due to the difference in amounts paid and treatments given to São Paulo and Flamengo, for example. O L! reveals that Julio Casares' management even insisted that New Balance break with Bragantino so that the deal could be approved. But given the lack of better options (and numbers considered very interesting) until then, the condition ended up temporarily discarded. CRISIS WITH ADIDAS São Paulo discusses the possibility raised by the board of unilaterally terminating the contract with Adidas, its current supplier of sports equipment, before the contract ends at the end of the year. O L! found that the new dispute between the parties is due to complaints from retailers and fans about finding the new 2023 uniforms launched by the German multinational in sizes considered special. Early termination could help prevent Adidas from enforcing a clause in its deal with São Paulo that allows priority to match or match any offer the club makes to replace her. But the tendency is for the German company to appear reluctant to maintain the partnership. In the report, sources from the advertising world and the sports equipment trade revealed that a split appears to be on the way for the clothing producer. There are discussions with the supplier about redistributing parts introduced this year. And they are just waiting for the draft to be signed to decide what to do. It is this part of the process that worries Tricolor. There was already an expectation from the current management since the acquisition to move away from Adidas. It just wasn't done because of the high fines. There is an expectation that an agreement will be reached with the Germans so that the break can be amicable. And what would São Paulo’s uniforms look like? The deal with New Balance, Reebok or Castore will be announced immediately after the split from Adidas. And one of the alternatives being studied within the club is the use of its own brand in the production of new uniforms. In this case, you will take the opportunity to appreciate the SAO brand, created by Casares when marketing director in the 2000s and recently reactivated, with the launch of an official store within Morumbi. + All Brasileirão games can be found on Prime Video. Sign up now and follow your favorite team! + Click here and see how to bet on the Brasileirão + Check out the games and results of the Brasileirão-23 classification in the LANCE table! PARTIES EXPERIENCE A RELATIONSHIP OF LOVE AND HATE São Paulo and Adidas, who began their partnership in 2018, are experiencing extremely turbulent relationships behind the scenes. First, Tricolor complains about the difference in the amounts paid and the treatment given to it and Flamengo. There are complaints that even Atlético-MG and Internacional would be better served by the brand. Additionally, recent episodes have exposed what fans and executives call negligence. There are many complaints about the way the mortgage was arranged by the management of Carlos Augusto Barros e Silva, known as Leco, Casares' predecessor. And also due to the fact that only Flamengo is treated as a ‘global brand’. In December last year, the chapter of disagreements between the parties gained another chapter, with the club's uniforms used in pre-season still displaying the brand of Roku, a manufacturer of online media players, whose contract expired three months ago and was not renovated. . . The promise was that the situation would change at the end of January, when the club would finally pre-launch part of its new collection. To date, however, there has been no supply of new shirts. In September last year, the club was held hostage by the sports brand and the fact that São Paulo's third shirt, which refers to the tracksuit worn by the 1992 world champion team, disappeared from stores after the first one was sold as 'neglect'. . pack. The piece, released in August, sold out in one weekend. And replacing the batch of 3,000 units, which Tricolor promised fans at the time, in 15 days, took almost two months. After raising almost R$1 million on the shirt's launch weekend, São Paulo's marketing forecast is that the club will not raise another R$6 million with the piece due to customer waiting lists created by the stores. At the beginning of 2022, the termination was studied by Tricolor's legal team, but the amounts of the fine prevented planning from moving forward. The contract between the parties runs until the end of next year. The divergence is so great that coach Rogério Ceni ended up in the 'crossfire' when he wore clothes from Under Armour, a former supplier to São Paulo, in the match against Juventude, in April of that year, for the Copa do Brasil. The final spark came in March, when fans, partners and advisors publicly complained that Adidas had ignored São Paulo in a campaign that introduced uniforms inspired by pieces designed in the 1990s. The Morumbi club did not appear in the post promoting the collection in the social networks, in which models wear the shirts of the main clubs and teams served by the German multinational. And he didn't have a shirt in his collection either. Among qualified and European teams, only three South Americans appear in the campaign: Flamengo and the Argentine duo River Plate and Boca Juniors. The only three-time world champion in Brazilian football, São Paulo, was completely ignored. Follow Lance! on Google News Most read 1 Off the field Vini Jr. Mbappé's attitude towards Real Madrid draws attention on the web 2 Off the field Brasileirão: see title chances after Botafogo's draw and Palmeiras' victory 3 Off the field Botafogo fans prefer guilty of partial defeat: 'That's called failure' 4 Throw! Biz How much did Rayssa Leal earn by winning the SLS stage in Tokyo? 5 Flamengo Flamengo Stadium will have a capacity of 78 thousand and is inspired by the European ones; see images Lance's Newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up The best sport of your morning! Article More news Stay up to date with everything! See more São Paulo São Paulo: Wagner Ribeiro blasts Zubeldía: 'he looks like a clown' 11/25/2024 - 12:12 pm São Paulo André Silva is going through a good phase, scores decisive goals and becomes a shadow for Calleri 11/25/2024 - 7:45 am São Paulo William Gomes returns to play and should have more minutes for São Paulo in 2025 11/24/2024 - 08:15 São Paulo Zubeldía is the one who receives the most cards among all groups in São Paulo 24/11/2024 - 06:15 São Paulo Lucas Moura talks about São Paulo's 'power of reaction' in a difficult match against Atlético-MG 24/11/2024 - 01:34 São Paulo Zubeldía celebrates place in the Libertadores and praises São Paulo's response in the house 24/11/2024 - 01:13 São Paulo São Paulo extends fast and completes four seasons without beating Atlético-MG 24/11/2024 - 00:26 São Paulo Atlético-MG takes advantage, but São Paulo draws and guarantees itself in the Libertadores 23/ 11/2024 - 11:34 pm Related National Football São Paulo x Palmeiras: where to watch live, lineups and much more from the match today for the Brasileirão Futebol Nacional 11/06/2023 São Paulo Rafael trusts in the strength of the Morumbi fans to motivate São Paulo in a classic against Palmeiras São Paulo 10/06/2023 São Paulo Fica Dorival! Due to the coach's stay, president of São Paulo expects the CBF to select a foreigner for the São Paulo National Team 06/10/2023Other! With the support of the ‘owner’ of Botafogo, the North American company resists and negotiates a return to São Paulo.
If they almost signed a contract with New Balance and received a good proposal from Castor, São Paulo saw a new player appear on the horizon to replace Adidas from next year. In fact, he is an old fan acquaintance: Reebok, who wore the Tricolor between 2006 and 2012, and was three-time Brazilian champion in 2006, 2007 and 2008. And the person responsible for the American Reebok's interest in the Morumbi club is one of its most famous representatives in Brazil: John Textor, tycoon who bought SAF from Botafogo. Related Futebol Nacional São Paulo x Palmeiras: where to watch live, lineups and more from today's game for the Brasileirão Futebol Nacional 06/11/2023 São Paulo Rafael counts on the strength of the Morumbi fans to motivate São Paulo in a classic against Palmeiras São Paulo 06/10/2023 São Paulo Fica Dorival! Due to the departure of a coach, president of São Paulo expects CBF to choose a foreigner for the São Paulo squad 06/10/2023 + São Paulo tries 'all-in' for Marinho, Diogo Barbosa leaves one Tricolor for another... Market day! Textor is in business with Jamie Selter, CEO of Authentic Brands Group, owner of the American brand. Interestingly, Selter is an indirect shareholder of Botafogo. This is because the Canadian businessman is Textor's partner in Eagle Football Holdings, a stake that holds 90% of Alvinegro's SAF. The company also holds a minority stake in Crystal Palace (ING), in addition to 80% of Molenbeek (BEL) and a portion of Lyon (FRA). Through the company Authentic Brands Group (ABG), Jamie Salter purchased Reebok from Adidas in August last year for US$2.5 billion (around R$12.2 billion). The company, which was once the market leader in the United States in the 1990s, officially returns to football with Botafogo, which is expected to launch new shirts for the second half of this year. THE SPEAR! discovered that Textor's plan with his partner and friend is to further expand Reebok's presence in Brazilian football, not just limited to the Rio team. Other teams besides São Paulo received surveys last week. Which could harm negotiations with Tricolor. Having an exclusive player on the national scene was a point desired by São Paulo directors, as the decision was made not to renew with Adidas, which has not yet been announced by the main players. This is because there are tricolor complaints that non-exclusivity causes problems. Like those confronted with the German multinational due to the difference in amounts paid and treatments given to São Paulo and Flamengo, for example. O L! reveals that Julio Casares' management even insisted that New Balance break with Bragantino so that the deal could be approved. But given the lack of better options (and numbers considered very interesting) until then, the condition ended up temporarily discarded. CRISIS WITH ADIDAS São Paulo discusses the possibility raised by the board of unilaterally terminating the contract with Adidas, its current supplier of sports equipment, before the contract ends at the end of the year. O L! found that the new dispute between the parties is due to complaints from retailers and fans about finding the new 2023 uniforms launched by the German multinational in sizes considered special. Early termination could help prevent Adidas from enforcing a clause in its deal with São Paulo that allows priority to match or match any offer the club makes to replace her. But the tendency is for the German company to appear reluctant to maintain the partnership. In the report, sources from the advertising world and the sports equipment trade revealed that a split appears to be on the way for the clothing producer. There are discussions with the supplier about redistributing parts introduced this year. And they are just waiting for the draft to be signed to decide what to do. It is this part of the process that worries Tricolor. There was already an expectation from the current management since the acquisition to move away from Adidas. It just wasn't done because of the high fines. There is an expectation that an agreement will be reached with the Germans so that the break can be amicable. And what would São Paulo’s uniforms look like? The deal with New Balance, Reebok or Castore will be announced immediately after the split from Adidas. And one of the alternatives being studied within the club is the use of its own brand in the production of new uniforms. In this case, you will take the opportunity to appreciate the SAO brand, created by Casares when marketing director in the 2000s and recently reactivated, with the launch of an official store within Morumbi. + All Brasileirão games can be found on Prime Video. Sign up now and follow your favorite team! + Click here and see how to bet on the Brasileirão + Check out the games and results of the Brasileirão-23 classification in the LANCE table! PARTIES EXPERIENCE A RELATIONSHIP OF LOVE AND HATE São Paulo and Adidas, who began their partnership in 2018, are experiencing extremely turbulent relationships behind the scenes. First, Tricolor complains about the difference in the amounts paid and the treatment given to it and Flamengo. There are complaints that even Atlético-MG and Internacional would be better served by the brand. Additionally, recent episodes have exposed what fans and executives call negligence. There are many complaints about the way the mortgage was arranged by the management of Carlos Augusto Barros e Silva, known as Leco, Casares' predecessor. And also due to the fact that only Flamengo is treated as a ‘global brand’. In December last year, the chapter of disagreements between the parties gained another chapter, with the club's uniforms used in pre-season still displaying the brand of Roku, a manufacturer of online media players, whose contract expired three months ago and was not renovated. . . The promise was that the situation would change at the end of January, when the club would finally pre-launch part of its new collection. To date, however, there has been no supply of new shirts. In September last year, the club was held hostage by the sports brand and the fact that São Paulo's third shirt, which refers to the tracksuit worn by the 1992 world champion team, disappeared from stores after the first one was sold as 'neglect'. . pack. The piece, released in August, sold out in one weekend. And replacing the batch of 3,000 units, which Tricolor promised fans at the time, in 15 days, took almost two months. After raising almost R$1 million on the shirt's launch weekend, São Paulo's marketing forecast is that the club will not raise another R$6 million with the piece due to customer waiting lists created by the stores. At the beginning of 2022, the termination was studied by Tricolor's legal team, but the amounts of the fine prevented planning from moving forward. The contract between the parties runs until the end of next year. The divergence is so great that coach Rogério Ceni ended up in the 'crossfire' when he wore clothes from Under Armour, a former supplier to São Paulo, in the match against Juventude, in April of that year, for the Copa do Brasil. The final spark came in March, when fans, partners and advisors publicly complained that Adidas had ignored São Paulo in a campaign that introduced uniforms inspired by pieces designed in the 1990s. The Morumbi club did not appear in the post promoting the collection in the social networks, in which models wear the shirts of the main clubs and teams served by the German multinational. And he didn't have a shirt in his collection either. Among qualified and European teams, only three South Americans appear in the campaign: Flamengo and the Argentine duo River Plate and Boca Juniors. The only three-time world champion in Brazilian football, São Paulo, was completely ignored. Follow Lance! on Google News Most read 1 Off the field Vini Jr. Mbappé's attitude towards Real Madrid draws attention on the web 2 Off the field Brasileirão: see title chances after Botafogo's draw and Palmeiras' victory 3 Off the field Botafogo fans prefer guilty of partial defeat: 'That's called failure' 4 Throw! Biz How much did Rayssa Leal earn by winning the SLS stage in Tokyo? 5 Flamengo Flamengo Stadium will have a capacity of 78 thousand and is inspired by the European ones; see images Lance's Newsletter! Stay up to date on sports and your favorite team with just 1 minute of reading! Sign up The best sport of your morning! Article More news Stay up to date with everything! See more São Paulo São Paulo: Wagner Ribeiro blasts Zubeldía: 'he looks like a clown' 11/25/2024 - 12:12 pm São Paulo André Silva is going through a good phase, scores decisive goals and becomes a shadow for Calleri 11/25/2024 - 7:45 am São Paulo William Gomes returns to play and should have more minutes for São Paulo in 2025 11/24/2024 - 08:15 São Paulo Zubeldía is the one who receives the most cards among all groups in São Paulo 24/11/2024 - 06:15 São Paulo Lucas Moura talks about São Paulo's 'power of reaction' in a difficult match against Atlético-MG 24/11/2024 - 01:34 São Paulo Zubeldía celebrates place in the Libertadores and praises São Paulo's response in the house 24/11/2024 - 01:13 São Paulo São Paulo extends fast and completes four seasons without beating Atlético-MG 24/11/2024 - 00:26 São Paulo Atlético-MG takes advantage, but São Paulo draws and guarantees itself in the Libertadores 23/ 11/2024 - 11:34 pm Related National Football São Paulo x Palmeiras: where to watch live, lineups and much more from the match today for the Brasileirão Futebol Nacional 11/06/2023 São Paulo Rafael trusts in the strength of the Morumbi fans to motivate São Paulo in a classic against Palmeiras São Paulo 10/06/2023 São Paulo Fica Dorival! Due to the coach's stay, president of São Paulo expects the CBF to select a foreigner for the São Paulo National Team 06/10/2023