(Photo: Joalpe/Wikimedia) Anyone who visits Belo Horizonte and doesn't go to the Central Market cannot say they visited the city. Founded in 1929, the market is a gastronomic and cultural hub with more than 400 stores offering artisanal cheeses, sweets and other typical Minas Gerais delicacies.Between one cheese bread and another, a dish of pork belly or liver with jiló, a traditional Lemonade or a dose of the best cachaças from Minas Gerais, each visitor has the opportunity to learn about how the Market continues to be alive and relevant for the Beloense community. Horizon.
This authentic experience of BH's daily life and the constant hustle and bustle make for a different birthday gift. Before turning 95 years old, one of the city's most important postcards will officially receive new investment. Working with a KTO bookmaker will typically include an even larger events calendar, updated signage, social media content and even naming rights moves.
The agreement is the first of its kind in the world. The objective is to further value the history and importance of the store for Minas Gerais culture and traditions.
“Mercado Central is a leadership project where traditional and modern harmonize,” said Ricardo Campos Vasconcelos, executive director of Mercado Central. “We are celebrating this occasion by launching the centenary in 2029,” he added.
The investment in the arrival of KTO from Minas Gerais to the Central Market reinforces the company's already invested presence in the state. With an increasing number of investments in Minas Gerais, the platform has been a strong supporter of local content creators, and recently sponsored Minas Tênis Clube basketball and volleyball teams.
The partnership with Mercado Central ensured that KTO had access to one of the stores. Includes segment targeting and prioritization of local events.
“KTO is very proud to contribute to the preservation and appreciation of some of Belo Horizonte’s great heritage. This operation only further confirms our commitment to Minas Gerais and the people of Minas Gerais”, emphasizes Cássio Filter, the company's regional manager for Brazil.
Remodeling of the Hypercenter The negotiation of rights to use the name of the Central Market is another example of recent investment in the Belo Horizonte hypercenter. The area is currently undergoing renovation and repopulation of previously nearly abandoned housing units.
The operation has been going on since 2018, when Mercado Novo began to sprout new and innovative spaces that had been vacant for several years. Since the pandemic, the situation has increased in the Praça Raul Soares region, close to the two markets. The bars in the region attract young people from Belo Horizonte, always eager for something new.
The business is also similar to neighboring Minacentro, which shares a block on Avenida Augusto de Lima with Mercado Central. In June, the traditional events center in Belo Horizonte signed a name contract with a company from Minas Gerais specializing in tourism and business events, which became known as BeFly Minascentro.