Understand how Fortaleza exceeded expectations and achieved the highest revenue in the history of the Northeast

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Entenda como Fortaleza superou expectativas e alcançou o maior faturamento da história do NordesteFortaleza's athletic success is accompanied by impressive financial numbers. In 2022, the club exceeded expectations and generated the highest revenue in the history of the Northeast: R$267.8 million. The value of operating profit represents a 90% increase in relation to the R$ 141 million foreseen in the previous season's budget. Fortaleza presented costs and expenses of R$208 million, while the annual allocation was R$32.2 million, the largest ever recorded by a club from Ceará. Below, the LANCE!   details the finances of Tricolor do Pici, with a comparison between what was budgeted and what was actually done and the club's revenues for 2022 and 2021, in addition to the 2023 budget. Related Lance! Biz FIFA's latest move to advance Women's World Cup broadcast rights Lance! The Biz 05/02/2023 Has started! 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These results bring the path to financial return through advances in tournaments, prizes, international tournaments, player sales and a significant expansion of the fan membership program – said president Marcelo Paz + What unites Libra and what separates Libra LFF Pound. in forming a league? Understand the key points OF THE BUDGET AND DECLARATION One way to evaluate the club's financial journey is to compare the budget (with the forecasts made by the board before the start of the year) and the balance sheet (with the numbers realized). In 2022, Fortaleza surpassed itself in revenue from all sources. Broadcasting rights/prizes, sponsorships and fans produced more than Marcelo Paz's management expected for the season.  Main sources of revenue for Fortaleza in 2022 (value foreseen in the budget in parentheses) Broadcasting rights and prizes – R$ 118.1 million (R$ 67.3 million) Sponsorships – R$ 22.2 million and office (R$ 10 million) Tickets R$ 18.5 million (R$ 15.4 million) Sponsors and social networks - R$ 35.3 million (R$ 18.7 million) Player transfers - R$ 19.6 million (R$ 10 million) Sales in own stores (R$ 5 million - R1 3.3 million) Fortaleza had an increase in box office revenue (Photo: Mateus Lotif/ Fortaleza) The difference between what was budgeted and what was accomplished has two meanings. The first is that the board draws up a budget before the start of the season, without taking into account the prize money, for example. Also noteworthy is sporting performance, which boosted revenue from shows, box office and merchandise sales. The board had the right to improve sponsorship contracts and close other commercial agreements. HOW TO GET TO 2022 IN 2021. stores (R$ 16.1 million), box office (R$ 12.8 million) and sponsorships (R$ 12.8 million). Until then, the only team in the Northeast that managed to surpass the R$200 million revenue barrier was Bahia, which earned R$208.6 million in 2021. Fortaleza surpassed its rival by a narrow margin. The analysis becomes even more impressive when we compare the last six years of Tricolor do Pici: between 2017 and 2022, the club's revenue increased by more than 1,100%. Fortaleza's revenue growth year on year: 2022: R$267.8 million (Series A) 2021: R$175 million (Series A) 2020: R$86 million (Series A) 2019: R$120.5 million ( Series A) R220 million US$51.6 million (Series A) 2018: R$51.6 million (Series A) 2018: R$51.6 million (Series A) 2018: R$51.6 million (Series A) B) 2017: R$24.4 million (Series C) by Marcelo Paz da Fortaleza ( Mateus Lotif/FEC) BUDGET 2023 Fortaleza estimated total revenue of R$ 208.6 million for the 2023 season. However, they are made under strict conditions and can be made. to win again. The club, for example, will surpass revenues from just the “sponsorship” line with a massive new agreement with Novibet, signed in March this year. To exceed the R$267.8 million paid in 2022, Tricolor will need to maintain or increase other sources of revenue, mainly those related to awards and performance in competitions.  Finishing in the third division of the Libertadores, the club will have to travel to the South American Championship to repeat last year's achievements. Follow Lance! on Google Most Read Stories 1 Off the field, Vini Jr.'s attitude is that he's going to have fun. and Mbappé, from Real Madrid, draws attention on the web 2 Outside the Brasileirão stadium: see title chances after Botafogo's draw and Palmeiras' victory 3 Outside the stadium Botafogo fans choose the case of a narrow defeat: '4It's worth it lose!' Business How much did Rayssa Leal earn by winning the SLS division in Tokyo? 5 Flamengo Flamengo Stadium will have a capacity for 78 thousand people and will be inspired by European fans; check out the photos from Lance's newsletter! 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