Image: Pixabay Until the beginning of the 21st century, it was unthinkable that shopping in a store would still be strange. However, this reality changed, and due to the pandemic, the market had to adapt quickly.To avoid exposure to the virus, Brazilians had to rely on technology to place delivery orders. In practice, the change was not that difficult, as many used their cell phones to make other orders, such as pizza or a private driver. However, the future promises to be more surprising – and consumers must pay attention to safety.
Using your cell phone makes shopping easier In 2019, around 81% of the Brazilian population had at least one cell phone to access the internet, according to the most recent data from IBGE from G1. In fact, the device leads the ranking of devices used to connect to the network – 98.6% of people access the Internet through it.
In this situation, apps can be an option for shopping without leaving home. Several retail chains understood this consumer need and therefore began to offer systems where they can access products and place orders.
In the case of Marketplace platforms, they work in the same way as other stores, such as clothing stores or bookstores. The user makes a list of everything they want, enters the address, chooses the payment method and that's it. An on-site professional collects the goods and delivers them within the agreed time.
Currently, consumers can check market prices without leaving home, even if they want to go to the establishment. Porta Folhetos is one of the sites that makes this possible, with offers from Tenda Atacado, considered a reference in self-service retail, which recently donated more than 40 thousand products to NGOs and partner institutions and benefited more than 50 social organizations. According to an article published on the Click Guarulhos website. The online booklet also has many offers available at Carrefour, Extra, Lojas Americanas and other traditional markets in the country. This way you can see which market has the cheapest prices and you won't waste time switching from one to another.
Photo: Pixabay How to buy safely Although the trend is for people to increasingly use the Internet to make purchases, it is important to take some precautions. Although there are security mechanisms on the web, not all websites are secure. Not to mention that there are scammers who take advantage of users' lack of knowledge to obtain personal information, including bank passwords.
The first detail to pay attention to is the device used. Ideally, consumers should not use public computers to make purchases. Furthermore, it is necessary to check that no information, such as email and card number, has been stored on the platform.
Another concern is the installation itself. Currently, there are many stores on the Internet, but not all of them are reliable. Therefore, before thinking about buying in a certain place, it is interesting to look for the brand's reputation. Is the site trustworthy? Does the store deliver on what it promises? What is the opinion of customers? These problems are easily observed in systems like Reclame Aqui.
Consumers should also be aware of dubious promotions and sweepstakes. For example, bad intentions send malicious links through WhatsApp to save confidential information. This year, the social network was attracted by a Boticário line that was supposed to be for Mother's Day, but had no real connection with the brand.
Technology has opened up opportunities for trading. When establishments have another way of selling, consumers benefit from the convenience. In any case, you need to be careful, as on the internet the public is not in front of the product and often does not know the establishment where they want to buy.
