Understand how technology is changing the way we shop

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Entenda como a tecnologia está mudando a forma como fazemos comprasPhoto: Pixabay Online selling was not very popular until the early 2000s. However, this changed and, due to the pandemic, the market had to quickly adapt to the numbers.

To avoid being hit by the virus, Brazilians had to rely on technology to place delivery orders. In practice, the change wasn't so bad, as most customers used their cell phones to make other orders, such as pizza or a private driver. Even so, the future promises to be full of more surprises – and fans should stay tuned to the theater.

Having a cell phone makes shopping easier In 2019, around 81% of Brazilians had at least one cell phone to access the internet, according to the latest IBGE survey released by G1. In fact, the device leads the ranking of devices that are connected to the network – 98.6% of people use it.

In this case, apps can be used to make purchases without leaving home. Many retail chains understood this consumer need and, therefore, began to develop systems where customers can select products and place orders.

In the case of market platforms, they work in the same way as other stations, such as warehouses or warehouses. The user makes a list of everything they want, enters the address, chooses the payment method and that's it. A new professional will pick up the item and deliver it within the agreed time.

At this moment, consumers can check market prices without leaving home, even if they want to visit the estate. Porta Folhetos is one of the permitted locations here, where Tenda Atacado is developing, which is considered a standard in the self-service retail sector and has recently served more than 40 thousand networks with NGOs and partner institutions and representing more than 50 social organizations. , according to an article published on the Guarulhos Click website. And the online catalog also features several products from Carrefour, Extra, Lojas Americanas and other traditional markets in the country. This way, you can see where prices are and not waste time going from one market to another.

Photo: Pixabay How to shop safely Although the fact that people are increasingly shopping online is a big problem as a whole. Even if you are on the right track, not all sites are safe. Not to mention that there are scammers who take advantage of users' ability to access personal information, including bank passwords.

The first thing to note is the device used. Ideally, retailers should not use public computers to make purchases. Furthermore, you must check that the platform does not store information such as email and card number.

Another useful point is the declaration itself. Today there are many stores on the internet, but not all of them are trustworthy. Therefore, before thinking about buying from a certain place, it is interesting to check the brand's reputation. Is the site used? Does the site deliver what it promises? What are customer perceptions? These problems can be easily identified in systems such as Reclame Aqui.

Consumers should also pay attention to promotions and sweepstakes. People with bad intentions send, for example, malicious links via WhatsApp with the aim of obtaining confidential information. This year, Boticário's Mother's Day kit was used as bait on social media, but there was nothing wrong with the brand.

Technology has opened up many opportunities for companies. Although establishments have other ways to sell, owners prefer practicality. In any case, you need to be careful, because on the internet, the general public does not know the product and, often, does not know the establishment where they purchased it.