iGaming companies are aggressively entering Brazil and as soon as this activity is strictly regulated, which should happen in 2021, they will officially enter the Brazilian market once and for all.Brazil is considered a country with great potential in the gaming industry and iGaming companies pay a lot of attention to this.
Not just the competitive side of the sport; The accessibility of online casino pages is also growing rapidly, especially in the area of slot machines.
Slot machines, the name used in the virtual world, are the mainstay of these platforms because they are easy to play and popular, whether playing the demo version (no money involved) or trying your luck at the jackpots. As a result, more and more companies are opening spaces for Brazilians and using advertising to place them on the market.
Football Sponsorship
One of the marketing objectives of these companies obviously targets football. It is one of the favorite destinations for bettors and also in the world of sports betting.
One of the biggest examples occurred in the English Premier League, where the majority of teams are sponsored by betting operators.
In France, Portugal, Italy and other European countries, the contribution of these platforms to direct aid is increasing, indicating a global phenomenon that crosses borders.
When it comes to Brazil, there are many national clubs supported by bookmakers. Currently more than 20 clubs from series A and B can be nominated. However, they also appear in our C football series.
In 2020, no less than 14 of the 20 Serie A clubs received sponsorship from iGaming companies as master sponsorship or distributed them through uniforms. They are: Flamengo, Atlético Mineiro, Vasco, Corinthians, Santos, Botafogo, Grêmio, São Paulo, Bahia, Fortaleza, Coritiba, Ceará, Red Bull Bragantino and Sport.
Normally the prices are not disclosed, but without a doubt they reach the millions, especially for the teams with the biggest fans.
Although the amounts paid are lower than the television quota that each of these clubs would have received, they constitute an important contribution towards closing the football clubs' accounts. In most cases, teams face major challenges due in large part to a lack of stadium revenue.
As mentioned previously, football has a huge influence on sporting competition. Therefore, online platforms are looking to invest more and more in this sport and not only that, but they also include famous celebrities as their official ambassadors.
As a result, the industry continues to grow, including table games like poker, as many of these players are interested in the game.
Among the representatives of iGaming companies we can mention Rivaldo, Gabigol, Douglas Costa, Geromel, Ronaldo Fenômeno, Ronaldinho Gaúcho, Felipe Melo and many other football stars. Stars from other sports are also present, such as Rodrigo Minotauro from MMA, Thaisa Daher from volleyball, Falcão from Futsal and many more.
The role of digital influencers
The marketing of these companies is not limited to high-level athletes. iGaming companies are also taking advantage of other great options in the digital universe, such as using partnerships to create licensed content from well-known brands and highlighting high-profile digital influencers.
They create content and interact with their followers through social media, expressing their opinions. This is a new way of communicating and many of these influencers are sponsored by companies that want to promote their products.
This strategy gives excellent results because these people influence their followers in the selection process. This type of strategy is less expensive than other forms of intervention and offers many benefits to those involved.
But, of course, you need to be careful when choosing them, as it requires real knowledge of the sport that the digital influencer will talk about.
He needed to give loyalty to his followers. You can't just be a fan; knowledge, impartiality and especially social responsibility are fundamental factors in ensuring the success of an influencer and building a winning relationship with the brand.