When asked whether a lawyer can own a micro-entrepreneurial company (MEI), even professionals in the field often do not know the answer to this question.According to the CGSN (Simples Nacional Management Committee), lawyers are not included in the services available to microentrepreneurs, as the MEI was created to connect entrepreneurs with small businesses. Therefore, they cannot issue CNPJ as EI (Individual Company).
Therefore, there are two ways for a lawyer to form his own “company” and carry out his duties, namely:
Sociedade Simples (Sociedade LTDA, Sociedade Comandita Simples and several other subdivisions) Unipersonal Law Firm, registered in the name of the owner. Both are covered by Law No. 13,247, of January 12, 2016, which contains articles and articles that define how these employees can and should work within the scope of the Labor Code.
Legalism, vulnerability and change. The OAB (Brazilian Bar Association) contains several codes of conduct, including the Code of Conduct and Ethics (CED), which was first published in 1995 and amended in 2015, and includes some of these rules, but with some provisions that for these employees, either to dissolve the company or to withdraw its products.
Despite the 2/2015 change, the rules stating that communications about roles and functions must be strictly confidential remain.
The law introduced in 2015 includes: advertising and publicity in cinemas; Advertisements in public places such as elevators, fireplaces and other places; Add contact information, such as email, telephone and address, in columns and articles; Writing newsletters, direct mail, etc., among other tasks. Some of these positive changes include: the display of the lawyer's email address in newspapers or media outlets, on radio and television, in the press, in legal and educational materials; Use of signs and panels that communicate safety and security (i.e. office identification only); Distribute literature about nature and science, events and distribute nature newsletters to customers and interested parties; You can add your school name, website, email address, logo, QR Code and recognition (depending on your business) on posters, stationery and public materials; Laws 94/2000 and 205/2021 on the aforementioned subject, it is worth mentioning that there is also Law 94/2000, which deals with advertising and publicity.
With over 20 years of experience, including OAB law, he has published 10 articles on qualitative and quantitative analyses, as well as detailed analyzes of legal and ethical issues.
Subsequently, in June 2021, a new law was approved by the OAB Board, which came into force one month later, on July 21, 2021: Law 205/2021. On the other hand, Regulation 94/2000 was revoked.
The new law covers these areas, such as the use of the Internet for advertising and social networks. The report uses terms such as “legal marketing”, “clientele acquisition”, “sober, discreet and informative advertising”, among others.
Also included in the guidelines is a single document on how tools and applications should be used for office displays, information requests, books, videos, and social life.
Finally, the Legal Marketing Regulation Committee, which analyzes the development of the tools listed in the Single Annex, is responsible for changes in regulation across the country.
New provisions of Regulation 205/2021 on the prohibition or suspension of contracts in cases of no customers, excessive expenses or sales; Use of advertising, paid or not, on social networks and media, except cinema, advertising, radio and television and anywhere else, and does not violate any of the terms and conditions established in this Agreement; To advertise to sell products, events and publications (courses, congresses, conferences or books), it is necessary to reach people who are professionals in the field, teachers and university students; In each section, include a label or description that identifies the employee and their role in the section. Social media and algorithms are incredibly effective. Speaking of publications, lawyers publish books and articles to promote legal practices and so on. Instead, the internet, social networks and the algorithms of these networks do the dissemination work.
The algorithms used by social media platforms are like intelligent robots that analyze your web browsing data, identify your profile and send you relevant content.
Thanks to the internet, customers are more likely to learn, research products and watch videos before making a purchase. Instead, companies are turning to marketing agencies like Protagnst to help them think strategically about how a company should communicate with its market.
For this reason and the understanding of the research participants, it may be necessary to use a website or a database (e.g.: a review of literature in the area, namely civil law) to provide advice (such as this article and other related articles). with the area).
