Denise Coates: Founder of Bet365

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Denise Coates: Fundadora da Bet365Bet 365 is one of the largest betting houses in the world and one of the most popular in Brazil. 

The owners of Bet 365 are one of the UK's most influential families, founded by brothers Denise Coates and John Coates, together with Peter Coates' children.

Little by little, online sport grew because its bets were live and all of this was thought of by Denise Coates, who helped her father grow Bet365 in 1995 by taking control of her father's betting shops, and that's how the sport became popular. and being the highest paid woman in the world, her salary is estimated at £1.2 million a day.

There is also a charity named after Denise Coates called the Denise Coates Foundation which helps in many ways such as education and health. 

In 2012 she was awarded by Buckingham Palace for her contribution to the economy, with a shareholding of over 60%, making her not just a working woman, but one of the richest in the world.  

Peter Coates, who founded bet365 before starting his own bookmaker, owned a network of food service companies that bought bookmakers that formed a group called Racing, whose lucrative bets reached as far as Stoke City, which made £ 1.7 million, leading Bet 365 to advance work with. they were called the British Games until 2016.

John Coates, who studied law at Bristol University and became a solicitor, followed his father Peter into the sales and marketing business of his father's large bookmakers. When Bet365 was bought by his sister Denise, it was valued at $2.4 billion and Stoke became the city's financial success. Pedro coat.

Denise is passionate about the internet, innovation and productivity. With this I saw an opportunity to transform Bet365 into a true online betting house. He took out a £15 million loan to finance his opening, which was guaranteed to the Provincial Racing store.

Many people wonder if Bet365 is legal in Brazil: it has been allowed since 2018, when gambling was legalized abroad under a sports license and Beat is a legal sports betting company in Brazil. 

  For the second year running, the Coates family was the UK's biggest taxpayer, according to Sunday Times tax lists released at the end of January.

“It’s one of the most rewarding things I’ve ever done,” Denise Coates, founder of Bet365, told her father.

Peter Coates said Denise always wanted to be the best she could. At Bet365 we are always innovating and improving”, he states.

Bet365 offers golf betting, tennis betting and the best of its online sports betting.