How was the growth of the real estate market in 2019? The number of new home sales grew 9.7% last year, according to the National Real Estate Indicators study for the fourth quarter of 2019, published this Monday (2) by the Brazilian Chamber of the Construction Industry (CBIC).The annual result is the best in absolute terms since 2016, when the survey was carried out in partnership with the National Service for National Learning (Senai). While the jump from previous years was larger, the number of new homes sold, at 130,434, is the highest in four years. For example, in 2018 this number was 118,893. Real estate launches also grew: 15.45%.
Real estate market growth in 2019 2019's gains were amplified in the fourth quarter, when real estate launches grew 28.3% compared to the third quarter and 8.4% compared to the fourth quarter of 2018. Sales in October, November and December 2019 also grew by 13.9% compared to July, August and September of the same year, and 9.7% compared to the same period of the previous year.
If we only analyze the growth of the real estate market in relation to the number of property sales in the Southeast region, the increase was 20.2% in relation to the previous third quarter (19,978 sales) and 8.6% in relation to the fourth quarter. of 2018 (21,184). An increase of 19.33% was also recorded in all sales in the municipalities surveyed in the region, in the comparison between 2018 (62,375) and 2019 (74,435).
The study took into account data from 90 Brazilian municipalities, 17 of which were the largest cities, such as São Paulo, Belém and Porto Alegre, and another 73 municipalities from ten metropolitan regions (MR) of capitals, such as Aparecida de Goiânia. metropolitan region of Goiânia, in Goiás, and Olinda, metropolitan region of Recife, in Pernambuco.
Minha Casa, Minha Vida With a sample of 25 locations across capitals and municipalities in metropolitan regions, the study also analyzed the participation of the Minha Casa, Minha Vida housing program in deliveries, acquisitions and stock of new homes. The program represented 50.6% of launches, 45.3% of sales and 41.9% of the total final supply of houses and apartments.
How can you benefit from the growth of the real estate market? For real estate companies and construction companies, this is the ideal time to carry out brand growth campaigns. Knowing when the market is going to be at a favorable time, it is necessary to put all advertising and expansion plans into practice. That's why it's worth investing in stronger, more accurate marketing campaigns to reach the right target audience.
In this sense, knowing that the growth of the real estate market can be beneficial for your company in the same sector, it is worth talking to experts in brand promotion strategies to achieve concrete and satisfactory objectives. To talk to Grupo Solar's branding experts and start looking for a co-branded advertising strategy, click here and learn more about our products that you can advertise on.