The world is experiencing constant evolution, especially in relation to the power of information and new technologies. It can't be any different with football, the sport is growing, it always tries to keep up with globalization and Internet connections. In the past, fans could only follow the results of the next day's matches through printed newspapers. Today you can follow the games in real time on Football.com. What was previously limited to TV and radio is now within your reach, on any smartphone with a data plan and internet access. With this in mind, we decided to develop an article focused on the evolutionary history of media in football. To begin with, we couldn't help but talk about broadcasting on digital platforms. With companies fighting and spending fortunes in search of the rights to broadcast the championship, which actually bothers the broadcasters. Streaming is already a reality, the most important leagues in world football are broadcast. However, not everything is so good, it is a big challenge for these platforms to impose a change on users who are already quite used to consuming football in a traditional way. Another evolution was already mentioned at the beginning of our article. With the advent of the Internet around the world, fans not only get information about their team practically simultaneously with the event, but they can also follow football from anywhere in the world. With the possibility of watching any championship, you can truly follow any club in the world, breaking traditions and boundaries between fans who don't necessarily support clubs in their region. The moment of transformation is such that even social networks are investing heavily in dissemination and new ways of producing content for their audience. The vision is to use and combine the useful with the pleasant, as this means that the user does not need to separate themselves to watch that football match. All this movement is enough for the call for traditional media to start following. To the point that Grupo Globo, the country's largest broadcaster, migrated its most important football channels to allow its users to watch live content on TV via cell phone or computer. So, what is the essential point of this evolution and entry of new media? Pure and simple democratization of football! The ability to watch matches from different teams from anywhere in the world and reach as many people as possible.Discover the evolutionary history of media in football
The world is experiencing constant evolution, especially in relation to the power of information and new technologies. It can't be any different with football, the sport is growing, it always tries to keep up with globalization and Internet connections. In the past, fans could only follow the results of the next day's matches through printed newspapers. Today you can follow the games in real time on Football.com. What was previously limited to TV and radio is now within your reach, on any smartphone with a data plan and internet access. With this in mind, we decided to develop an article focused on the evolutionary history of media in football. To begin with, we couldn't help but talk about broadcasting on digital platforms. With companies fighting and spending fortunes in search of the rights to broadcast the championship, which actually bothers the broadcasters. Streaming is already a reality, the most important leagues in world football are broadcast. However, not everything is so good, it is a big challenge for these platforms to impose a change on users who are already quite used to consuming football in a traditional way. Another evolution was already mentioned at the beginning of our article. With the advent of the Internet around the world, fans not only get information about their team practically simultaneously with the event, but they can also follow football from anywhere in the world. With the possibility of watching any championship, you can truly follow any club in the world, breaking traditions and boundaries between fans who don't necessarily support clubs in their region. The moment of transformation is such that even social networks are investing heavily in dissemination and new ways of producing content for their audience. The vision is to use and combine the useful with the pleasant, as this means that the user does not need to separate themselves to watch that football match. All this movement is enough for the call for traditional media to start following. To the point that Grupo Globo, the country's largest broadcaster, migrated its most important football channels to allow its users to watch live content on TV via cell phone or computer. So, what is the essential point of this evolution and entry of new media? Pure and simple democratization of football! The ability to watch matches from different teams from anywhere in the world and reach as many people as possible.