The world is experiencing incessant changes, especially with regard to the dynamics of information and new technologies. It would be no different with football, the game is growing, always seeking to keep up with globalization and internet connectivity. In the past, fans could follow the results of the next day's games through a printed newspaper. Today you can follow the games in real time on Football.com. What was previously limited to TV and radio is now accessible in the palm of your hand, on any smartphone with a data and internet package. With this in mind, we decided to write an article focusing on the evolutionary history of media in football. To begin with, we could not fail to mention the spread of digital platforms. As companies fight and spend more money, they want the rights to broadcast sports, which devastates television stations. Streaming is already a reality, broadcasting the most important leagues in global football. However, not everything is positive, the biggest challenge for these platforms is to guarantee flexibility for users who are already used to consuming football in traditional ways. Another evolution has already been mentioned previously in our article. With the advent of the internet around the world, fans not only receive information about their team at the same time as the event, but they can also follow football from anywhere in the world. In addition to being able to watch any tournament, you can follow any club in the world, breaking tradition and boundaries between fans who no longer need to support clubs in their region. The timing of change is such that even social networks are investing heavily in streaming and new ways of producing content for their audiences. The idea is to be friendly and combine the best with fun, so the user doesn't need to go out to watch a football game. All this movement is enough for the so-called traditional media to also start moving to follow it. It was to the point that Grupo Globo, the country's largest broadcaster, changed its most important football channels so that its users could watch TV content on their cell phones or computers, live. So, what is the key point in the evolution and penetration of new media? Democratic football reform, pure and simple! The opportunity to watch sports from anywhere in the world and reach as many people as possible.Understand the evolution of football media
The world is experiencing incessant changes, especially with regard to the dynamics of information and new technologies. It would be no different with football, the game is growing, always seeking to keep up with globalization and internet connectivity. In the past, fans could follow the results of the next day's games through a printed newspaper. Today you can follow the games in real time on Football.com. What was previously limited to TV and radio is now accessible in the palm of your hand, on any smartphone with a data and internet package. With this in mind, we decided to write an article focusing on the evolutionary history of media in football. To begin with, we could not fail to mention the spread of digital platforms. As companies fight and spend more money, they want the rights to broadcast sports, which devastates television stations. Streaming is already a reality, broadcasting the most important leagues in global football. However, not everything is positive, the biggest challenge for these platforms is to guarantee flexibility for users who are already used to consuming football in traditional ways. Another evolution has already been mentioned previously in our article. With the advent of the internet around the world, fans not only receive information about their team at the same time as the event, but they can also follow football from anywhere in the world. In addition to being able to watch any tournament, you can follow any club in the world, breaking tradition and boundaries between fans who no longer need to support clubs in their region. The timing of change is such that even social networks are investing heavily in streaming and new ways of producing content for their audiences. The idea is to be friendly and combine the best with fun, so the user doesn't need to go out to watch a football game. All this movement is enough for the so-called traditional media to also start moving to follow it. It was to the point that Grupo Globo, the country's largest broadcaster, changed its most important football channels so that its users could watch TV content on their cell phones or computers, live. So, what is the key point in the evolution and penetration of new media? Democratic football reform, pure and simple! The opportunity to watch sports from anywhere in the world and reach as many people as possible.