Photo: Freepik sweepstakes are an effective marketing strategy for all niche markets. They deliver even better results on social media. Users find the prize they want, share it with friends, and do good old-fashioned word-of-mouth marketing.Thanks to this, the company is able to reach more people with little effort and investment – a smart move amid the competition. For pages that want to grow, a simple Instagram giveaway is the best option, it has many advantages.
More sales
Raffles are ideal for encouraging purchases, creating a feeling of need. It is possible to increase sales in online or physical stores. An effective proposal is to offer discounts or shopping vouchers to participants, few miss the discount and try to find out if it is worth it, this is how store visits occur.
Interaction
The networks use interaction to calculate the algorithm in the distribution of publications, more active pages have greater distribution. The draw generates comments, multiple posts, messages and communication between the company and the customer. This is the time to be active, respond to the needs of your target audience and be bigger on social media.
Visibility
By creating a well-executed Instagram giveaway, visibility is guaranteed. The sweepstakes reach thousands of users, the company's job is to publicize the initiative and retain new followers. It's time to showcase your services and products to new people, gaining wide exposure and bursting the bubble. Every new follower is a potential customer.
Increase followers
It is very easy and useful to get followers through Instagram giveaways. By making your account follow the main giveaway rule, you will reach a very large audience who will see your future posts. The more followers you have, the more productive your campaigns and promotions will be in the future.
How to organize successful raffles Prizes must arouse desire, but this factor is not related to the value of the prize, it must be useful to the target audience. In order for it to reach people, the appearance of the gift also counts, it must be impressive and simple. Banner with language appropriate to the public and relevant to the draw.
The credibility of the page is at stake, so transparency is crucial. If a company specializing in this topic is different, the Instagram Simpliers giveaway is a great option. The platforms ensure that the information is visible and the draw takes place within the established rules, and all of this automatically and fairly.
After registering the regulation, art, on the lottery platform, it is necessary to make it public. In addition to organic advertising for participants, it is practical to advertise on social media and burst the bubble using the mechanics of finding a profile similar to the company's target audience.
As the giveaway is ongoing, it is important to respond quickly to comments and messages, maintain regular posts, and introduce products and services to new followers. A company's moment to shine is when it is discovered by new people, building future customer loyalty.
In addition to Instagram, the same giveaway strategy can be used on Twitter, Facebook, Youtube and other strong social networks for the creator.
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