How does football function as the biggest business card?

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Como o futebol funciona como o maior cartão de visita?Currently, major sporting events, especially football, are the preferred strategy of marketing teams in several states, especially rich ones. Therefore, it makes perfect sense to understand how Qatar justified more than 200 billion dollars in investment in an event that lasts no more than 30 days and which is quickly becoming the most expensive organization in the history of any sport.

In fact, Brazil seems to be doing well with the entire Qatar World Cup organization and is always a favorite with bookmakers like Sportsbet.io. However, it is necessary to understand why Qatar has always wanted to be in the “mouth of the world”, even though it has been accused of several crimes of corruption and even human and workers rights. Is this the best strategy to put a relatively small country on the “map”?

Qatar wants to diversify its sources of income and invest in tourism. One of the richest countries in the world, based in the Persian Gulf – the largest source of oil in the world, the truth is that the Kingdom of Qatar seems to diversify the State's sources of income as quickly as possible. At a time when a large part of the budget consists of the sale of fossil fuels, the idea of ​​organizing the World Cup helps a lot, at least for a few months, to make Qatar the most visited country in the world, attracting several million tourists at the same time. time.

Now, after weeks of organizing, it appears that this was indeed his goal, and he is achieving it with flair. Although Doha is a new city and its stadiums, infrastructure and even the metro are new, Qatar tourism has never welcomed so many people at the same time and at the same time, with thousands of global media companies, its main tourist attractions are now everywhere. world are world famous, they function as a business card that only the Olympics could probably bring.

Did Brazil have success in tourism after investing in sporting events? In fact, in the last decade, Brazil has had the privilege of hosting the Olympic Games and the World Cup. Even with sporting results that were far from expectations, the truth is that tourism in Brazil continues to rise from this period of 2014 and 2016. The Minos region is proof of this, showing that for rich countries, even with large budgets, there should be no better way to attract millions of people and the attention of the “world” through these mega sporting events.

Saudi Arabia will be one of the favorites for the 2030 World Cup For tourist reasons and very similar to neighboring Qatar, the fact is that many rumors already guarantee that Saudi Arabia will present one of the strongest candidates to compete in the World Cup. after the United States. As was the case with Qatar, if it wins, you can expect a huge tourist success, as well as an opportunity to showcase your culture and great cities to people who otherwise hardly pay attention to your country.

After beating all odds, Saudi Arabia are now hoping to sign a popular international striker to make their World Cup bid more realistic and attractive. Although Cristiano Ronaldo is close to accepting the challenge of ending his career in the champion country of Saudi Arabia, the truth is that these new times make sport, with a special focus on football, the main attraction, which has sparked a lot of interest in visiting his country. country