Photo: freepik Working in sales in the current environment is a daily challenge that requires creativity, innovation and quality tools. To deliver a satisfactory product that creates a positive experience, an effective management system requires capabilities, software to manage success metrics and any business improvements.In fact, sales are the result of a series of factors that must be balanced with the operations, production, marketing and sales processes. To achieve this, it is important to have effective business management. Purpose is not just about sales, but about the customer’s experience with the brand.
Process automation appears as the solution for companies to improve productivity and increase profitability in an increasingly demanding and competitive market. In this post, learn how to use an ERP system to increase sales. Happy to read!
What does an ERP system do? ERP systems are designed to automate company processes, integrate disciplines and provide teams with greater control and productivity. This acronym stands for Enterprise Resource Planning, Business Management System, because that's what it does: help companies manage their businesses in different sectors.
In addition, it works in companies' routines to optimize production processes, data collection, time-consuming tasks and bureaucratic processes that require time and staff availability. In this way, the implementation of team activities allows more time for human and technological development within organizations.
An ERP system is essential for improving decision-making within the management of medium and large companies because it brings together data from all teams online and easily.
In large companies, employees who are on the same team, even if they work in different areas, such as marketing and sales, have a huge advantage in interpersonal communication.
How to increase sales with an ERP system? To understand how an ERP system can increase your sales, consider that integrating departments within a company is the basis for effective communication and employee engagement.
With the right data and effective management, the results couldn't be more different: your sales increase exponentially. Check it out!
Difficulty in making decisions Difficulty in making decisions is a fundamental factor in customer satisfaction. The software brings together the necessary information in one place to facilitate data analysis and interpretation.
Furthermore, the seasonality of products and services can be predicted, which helps in planning promotional and marketing campaigns.
Informed Sellers The seller who knows the customer's data and their entire journey up to that point has the greatest advantage. With an ERP system, even salespeople working remotely from other sectors can obtain useful information about the customers they interact with.
Additionally, the marketing team can track leads and serve the software to these prospects, increasing the likelihood that the salesperson will achieve their ultimate goal: a sale.
Simplify the process Most of the time, companies use several documents to store the necessary information, however, they do not have any type of integration. In other words, information is available in different locations, making it difficult to have a cohesive view of all events.
By simplifying company processes in one place, you achieve more efficient and agile business management, where all data can be found and analyzed in one place.
Integrated and Comprehensive Community Management Integrated and comprehensive community management is the result of the previous points. Because with an ERP system it is much easier to maintain transparent and integrated management. This way, all employees have access to customer stage information.
This capability creates a market advantage over companies that do not centralize their data. In fact, this easy access improves service and troubleshooting times.
Be careful when choosing an ERP system When choosing the best ERP system for your company, it is important to consider some characteristics of your business. Since it can be used in different industries, each one has different requirements.
Therefore, it is necessary to know the requirements and observe whether the chosen system meets all needs. See!
Primary Functions It is important to check whether the ERP system chosen for your company performs basic functions, such as:
issuance of electronic invoices for goods and services directly to SEFAZ; Financial monitoring of projects and clients; Integration with production lines; Purchasing from suppliers; Online inventory management; Retail Commercial Management System — CRM; Online POS. Responsible Developer The management system supplier must guarantee maintenance, technology and a lightweight interface so that everyone can access it from anywhere.
Furthermore, it is necessary to provide maintenance and services in real time to avoid interrupting company procedures or causing losses – mainly because this is not the purpose of the system.
Type of Implementation Implementation does not happen overnight and requires preparation from the company and the team. The pillars of an ERP system are: technology, processes and people, that is, all processes need to be reorganized, people's access guaranteed and the best technology selected.
To do this, choose a reliable developer who understands implementation complexity (time and layout) and data security.
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If the company is small to medium-sized, consolidation of several internal divisions and divisions may be necessary; but, if it is the case of a large company, the ERP system should be more precise to integrate different spaces and large amounts of stored data. These details directly affect the cost of the system.
Sales are the final result In intelligent and effective business management, sales are the result of all the work previously carried out. Because many people are involved in this objective and in addition to ensuring increased sales, customer satisfaction is also an important factor.
By promoting a differentiated purchasing experience, after-sales is facilitated and increases the robustness of customer reuse. Using an ERP system will ensure that all processes run smoothly and create a more welcoming and prepared team.
If you're not familiar with effective process automation systems, check out what Omie has to offer. A reference in the business software sector, Omie provides information about all its systems! Stay informed!