In times of LGPD (General Data Protection Law), the SSL certificate is very important for anyone who runs an online business and needs to invest in a digital presence. If you have an online store, having this type of digital security certificate is essential.SSL is so important that it can provide a good browsing experience for anyone accessing your website. This is a way to show how safe your area is.
So, what is an SSL certificate and how can it help boost online sales? Find out more about this topic in the content prepared for you.
SSL certificate: what is it and what is it for? The SSL certificate is a digital tool developed to establish greater security in the exchange of information between the user and the server that hosts the website they visit.
The term SSL comes from the English “Secure Socket Layer”. There is a good translation into Portuguese, it means “Security Layer”.
For this reason, the certificate is used to protect the relevant information of all those who browse and access your e-commerce, preventing passwords and other important data from being stolen.
If we consider that fraud attempts are increasing in the digital environment, the use of this security certificate is important for online stores to maintain quality service.
According to data from Serasa Experian, in 2021 there was a significant increase in the number of frauds. This is because fraud attempts have exceeded 4 million and banks and credit card services are the most affected, representing 2.3 million attacks.
Photo: Pixabay Advantages of the SSL digital certificate for online sales When managing an e-commerce business, you need to pay attention to several details, such as:
Use a reliable eCommerce platform Invest in a good web hosting service Strengthen website security with digital security tools Implement a backup process, preferably Daily Educate employees about fraud and cybersecurity Online security tools are available to help you manage and protect your money online. Buying an SSL certificate is important to gain the trust of your customers and ensure the reliability of your website or online store.
Encrypted data on the Internet is a breeding ground for cybercrime. Malware, spyware and other types of “ware” affect anyone who invests in an online project and does not want their information stolen by hackers.
In this case, the SSL certificate protects your visitors' data, in addition to bringing more trust to your business, providing a great reputation for your brand in the market and increasing sales.
Trust for Users Nowadays, most consumers are aware of scams on the Internet. Many already know how to recognize the “https” standard on a website. This protocol indicates that the website or e-commerce has active SSL.
Consumers feel more confident when accessing their e-commerce and all of this contributes greatly to the customer's progress in the purchasing journey.
Visibility in organic results Providing a good browsing experience on your website can help with retention and conversion, as customers who feel safe are certainly more inclined to make a purchase.
However, to guarantee this good experience it is necessary to invest in some important details such as:
Website layout Visual identity Quality content without spelling errors Good resolution images Ease of finding information Having a responsive design also adds many aspects to an e-commerce business. This feature allows customers to access and view your online store on any screen, whether on desktops or mobile devices.
Another fundamental issue is digital security. Keeping your ecommerce business secure also means establishing a satisfactory user experience.
Know the types of SSL certificates When purchasing an SSL certificate, it is important to keep in mind that there are different types. Each of them has its own characteristics and adapts to different projects.
Next, we will understand more about security certificates by validation level. These types of SSL have three distinct categories.
Additional validation
It is the most advanced type of SSL certificate. With it, your browser's address bar turns completely green, indicating that your website is safe.
Many companies in the financial sector use this category of security authentication precisely because they deal with bank accounts and financial transactions. However, online stores can also benefit from this.
Organizational authentication is recommended for companies where users need to enter more important information, such as credit card numbers and passwords.
This is one of the most recommended types of certification for those who manage an online store.
Domain authentication This is the most common type of authentication and uses only the domain name to ensure that the connection is truly a secure value.
In general, domain authentication looks at whether the person requesting authentication has full control of the domain they protect.
SSL security certificates for secure domain numbers These certificates are recommended for companies that have more than one domain, even if they only have one institutional website.
Common SSL Certificate Also known as Residential Only, it is aimed at those who have a website with a domain. This certification is also useful for those who manage online stores.
Wildcard Verification Also called WildCard, it is used to verify all domains on a website. Through this validation, all certificates issued by your domain are protected by encryption.
Multidomain Certificate Also known as Multidomain, they are used when it is necessary to obtain security for more than one domain using the same certificate.
The number of possible protections for certificates is very large, as the same SSL certificate is capable of guaranteeing protection for up to 100 domains.
SSL: SSL, your website's great friend, these three letters represent one of the most valuable things in the digital world: security.
The certificate, in addition to ensuring security, also promotes other important aspects for your website. Among them are trust and confidence, important factors in improving online sales.
When investing in an online store, include an SSL certificate in your system and protect your domain!