In times of LGPD (General Data Protection Law), an SSL certificate is very important for anyone who has an online business and needs to invest in a digital presence. If you have an online store, this type of digital security certificate is essential.SSL is so relevant that it can provide a good browsing experience for everyone who accesses your website. In fact, this is a way to show how secure your domain is.
But what is an SSL certificate and how can it help increase online sales? Read more about this topic in the content we prepared for you.
SSL certificate: what is it and what is it for? The SSL certificate is a digital tool developed to increase security in the exchange of data between the user and the server that hosts the website visited.
The term SSL comes from the English language "Secure Socket Layer". Translated into our good old Portuguese, it means “security layer”.
For this reason, the certificate is used to protect relevant information for everyone who browses and uses your online store, preventing the theft of passwords and other important information.
If we take into account the increase in fraud attempts in the digital environment, the use of this security certificate is vital for online stores to maintain quality service.
According to data from Serasa Experian, in 2021 the number of frauds increased significantly. This is because scams exceeded 4 million, with banks and credit card services being the most affected, responsible for 2.3 million attacks.
Image: Pixabay The advantages of a digital SSL certificate in an online store When managing an online store it is necessary to pay attention to several details, such as:
Use a trusted ecommerce platform. Invest in a good website hosting service. Strengthen website security with digital security tools Maintain a backup routine, preferably daily. Educate employees about fraud and cybersecurity The availability of online security tools goes a long way in managing and protecting your own tools. business on the Internet. Buying an SSL certificate is essential to gaining the trust of your customers and ensuring the credibility of your website or online store.
Encrypted data The Internet is a breeding ground for cybercrime. Malware, spyware and other types of “products” haunt anyone who invests in a web project and does not want hackers to steal their data.
In this case, an SSL certificate protects visitors' information and increases your company's credibility, increases your brand's visibility in the market and increases sales.
User Trust Today, most consumers are aware of scams on the Internet. Many people already know how to recognize the “https” protocol on a website. This protocol indicates that the website or online store has active SSL.
The user feels more confident when migrating to your online store, and all of this contributes greatly to the customer's progress on the purchase path.
Visibility in organic results Providing a good browsing experience on your website can help with retention and conversion, as customers who feel safe are more likely to make a purchase.
However, to guarantee this good experience it is necessary to invest in some important details, such as:
Website layout Visual identity High-quality content without typos High-resolution images Ease of finding information The responsive layout also adds many things to an online store. This feature allows customers to access and view your online store on any screen, whether desktop or mobile.
Another fundamental issue is digital security. Keeping your online store secure also means creating a satisfying user experience.
Know the types of SSL certificates When purchasing an SSL certificate, it is important to remember that there are different types. Each of them has its own characteristics and adapts to different projects.
Next, let's understand a little more about security certificates by verification level. There are three distinct categories of these SSL types.
Extended validation
It is considered the most advanced type of SSL certificate. Your browser's address bar will turn completely green, indicating that your site is secure.
Many financial companies use this class of security certificate precisely because they process bank accounts and financial transactions. However, online stores can also benefit from this.
Organizational Validation Recommended for companies where users need to enter important information such as credit card numbers and passwords.
This is one of the most popular certificate types for online store administrators.
Domain Verification This is the most common type of verification and only uses the domain name to ensure that the connection is truly secure.
In general, domain validation looks at whether the person requesting the certificate has full control over the domain they are protecting.
SSL security certificates for secure domain numbers These certificates are recommended for companies with more than one domain, even if they only have one institutional website.
Shared SSL Certificate Also known as Single Domain, it is ideal for those who only have one domain name. This certificate is also valid for online store administrators.
Wildcard Certificate Also called a wildcard, it is used to validate all domain names on a website. With this verification, all certificates issued through your domain are encrypted.
Multidomain Certificate Also known as Multidomain, they are used when it is necessary to obtain protection for more than one domain with the same certificate.
The number of possible certificate protections is quite large, as the same SSL certificate can guarantee protection for up to 100 domains.
SSL: your website's greatest ally SSL, these three letters represent one of the most precious objects in the digital environment: security.
In addition to ensuring protection, the certificate also contributes to other important aspects of your website. They include credibility and reliability, essential factors to enable online sales.
Ao investir numa loja online, inclua no seu planeamento a aquisição de um certificado SSL e proteja o seu nome de domínio!