Difficulties in achieving defined sales targets? How about running advertising campaigns on Instagram? If done correctly, social media payments can generate positive results for a brand immediately.Every business wants to increase conversion rates as quickly as possible, right? After all, it is an essential tool for growing a business in the market.
However, most digital techniques do not allow for short-term returns. You need to build an audience and then make money. Which takes a lot of time.
That's where paid traffic comes in. Instead of creating content, you pay a platform to expose your brand to a large audience of users. But only for the right people, that is, those who may be interested in the proposal.
On Instagram, boosting ads tends to work very well. Due to the unique characteristics and functionalities of a website. This way, you can increase your sales within the recorded time.
Key Benefits of Advertising on Instagram
According to research carried out by the North American internet analysis company ComScore, Instagram is the most used social media platform in Brazil. On average, people spend 14.44 hours per month on the board.
This alone is enough to put Instagram ahead of other social media platforms when it comes to ad promotion. Advertising campaigns tend to have greater engagement due to the interest of Brazilians.
But there are other reasons why it’s worth investing in real social media marketing. Among the most important are: image polishing, ad-free advertising and real followers.
Visual Appeal Since its inception, Instagram has had the advantage of being a visually appealing platform. That's because it was created with the sole purpose of connecting people through photos and videos.
Almost a decade and a half later, the site still maintains the same potential. Innovation brought many new things and changed almost everything. However, the Insta look remained.
In this sense, ads on Instagram clearly show the brand's solutions in terms of beauty discourse. Therefore, they create an emotional connection with the audience immediately.
In general, it only takes a few seconds to capture consumers' attention in a car subscription campaign. Therefore, a platform that prioritizes the visualization of messages makes all the difference.
Ad Without Ad Appearance Apart from being visually appealing, paid Instagram is also beneficial for its ad display feature. They are associated with content categories. Therefore, they are well accepted among users.
For example, on YouTube, people show a lot of resistance to advertising content. This is because they actually interfere with the video playback with the commercials.
Instagram ads, however, are not the same as advertisements. They are displayed between Feed, Stories and Reels posts with the same visual attributes of each.
There are also changes. But they are very stupid. The general public doesn't realize that content is advertising. Therefore, there are many opportunities for consumers to interact.
Real followers Instagram ads also bring people to your profile, that is, customers who are genuinely interested in your proposal on social media, and if you have a visible profile and buy Instagram followers through sites like ImpulsioneGram, these people will actually come. be Ad Leads will follow you because they will be interested in knowing what you have to offer.
Above all, because Instagram encourages building a close relationship between you. A consumer might follow a featured designer or company for a short period of time before making a purchasing decision, for example.
In other words, consumers only buy a product if they have complete confidence in what the brand offers. It's no surprise that research from Opinion Box shows that 7 in 10 people want businesses to rank on Instagram so they can follow them.
Additionally, campaigns are highly managed within the Instagram advertising tool. The message always reaches the right people. This way, you get more qualified followers to buy your solutions.
How to create effective Instagram ads? Best advice
So how do you create effective Instagram ads? What's the best way to make the most of paid social media influencers and increase your sales quickly? See below!
1. Identify your target audience First, identify your target audience and your brand. Conduct extensive research to better understand your potential customers' needs and wants.
This way, you can customize the campaign and reach the right audience. This greatly increases the effectiveness of advertising content on your results.
2. Create a clear, targeted and relevant message Instagram ad messaging needs to be clear, targeted and relevant. This is when campaigns can impact social media users.
Remember, you only have a few seconds to convince your audience to follow your profile or even buy a solution. Therefore, creative content must hit the target and generate immediate interest.
3. Show the benefits A common mistake when creating ads on Instagram is to only focus on certain attributes of a product or service. Instead, highlight the benefits your brand offers.
Selling is emotional. So create a description that shows people the true value of your idea. In other words, differences that solve problems and positively improve the lives of the elderly.
4. Use engaging images and videos Regardless of the type of ad on Instagram (Feed, Stories or Reels), use engaging images and videos. It is usually the first thing a user sees about advertising content.
Therefore, only include high-quality network files when creating. They have to have a lot of determination. It is full of colors, words and images that evoke special emotions.
5.A/B testing Instagram advertising strategies may not be immediately effective. So run A/B tests to constantly review and adjust.
Test different visual elements, messages, CTAs or even landing pages, for example. Then analyze performance data to see what works best.
Conclusion Finally, Instagram ads are one of the most effective ways to boost brand sales. They deliver your message directly to the right people. This allows for faster energy recovery.
Na verdade, passar pelo processo orgânico é a melhor forma de obter visibilidade no Instagram. Em termos de velocidade de resultados, porém, nada supera os métodos de entrega paga, como:
relacionamento com influenciadores; comprar visualizações de Momentos; anúncios publicitários. Para comprar fotos em rolo, clique aqui. Não perca mais tempo. Invista em uma ou mais plataformas de tráfego de pagamentos para atrair, engajar e converter mais clientes. Desta forma, você dará um grande passo rumo ao sucesso.