Are you having difficulty meeting planned sales goals? How about creating advertising campaigns on Instagram? If done well, paid traffic on social media can immediately yield good results for the brand.Every business wants to increase its conversion rate as quickly as possible, right? After all, it is the main asset for business development in the market.
However, most digital strategies fail to achieve quick returns. You need to build an audience and then monetize it. Which takes a lot of time.
This is where paid traffic comes in. Instead of creating content, you pay a platform to expose your brand to a large number of users. But only for the right people, that is, those who are likely to be interested in the proposal.
On Instagram, ad promotion is often even more effective. The social network has exclusive features and functions. This way, you will be able to boost your sales in record time.
Key Benefits of Instagram Ads
According to research by ComScore, an American internet analysis company, Instagram is the most used social network in Brazil. On average, the population dedicates 14.44 hours per month to the platform.
This alone is enough to put Instagram ahead of other digital communication channels when it comes to advertising promotion. Advertising campaigns tend to have a high level of engagement due to the preference of Brazilians.
However, there are other reasons why it is worth investing in traffic specifically on the social network. Some of the main ones include: visual appeal, ad-free advertising, and authentic subscribers.
Visual appeal Since its launch, Instagram has been a visually appealing platform. In fact, it was created with the aim of connecting people just through photos and videos.
After almost a decade and a half, the social network still has the same capacity. The updates brought a series of new features and changed almost everything. However, Insta's visual appeal remained intact.
This way, ads on Instagram better present the brand's solutions from an aesthetic point of view. Thus, they instantly create an emotional connection with the audience.
There are usually only a few seconds left to capture the consumer's attention in a paid traffic campaign. Therefore, a platform that highlights the visual aspect of the message makes all the difference.
Ad Without Appearance In addition to the visual appeal, paid traffic on Instagram is also beneficial due to the style of display of the ads. They integrate with content formats. They are therefore well accepted by users.
On YouTube, for example, people show great resistance to advertising content. In fact, they necessarily interrupt the video viewed with commercial advertisements.
However, ads on Instagram don't look like ads. They are displayed between Feed, Stories and Reels posts with the same visual characteristics of each resource.
There are even changes. But they are very subtle. The general public barely realizes that the content is propaganda. Consumers, therefore, have great chances of interacting.
Genuine subscribers Advertising on Instagram always attracts people to your profile, that is, consumers who are really interested in your proposal on the social network, and if you have a profile with visibility and buy subscribers for Instagram through sites like ImpulsioneGram, these people will definitely go. be Those who create ads will follow you because they will be interested in knowing what you have to offer.
Especially because Instagram promotes the building of a close relationship between you. The user can follow the professional or company in question for a while before making a purchasing decision, for example.
In other words, the consumer only buys something if they have full confidence in what the brand offers. Unsurprisingly, a survey by Opinion Box indicates that 7 out of 10 people want companies to position themselves on Instagram to follow them.
Additionally, campaigns are highly targeted in the Instagram Ads tool. The message is always directed to the right people. With this, you gain more and more qualified followers to buy your solutions.
How to create good ads on Instagram? Best tips
So how do you create good Instagram ads? How to make the most of paid traffic on the social network and boost sales as quickly as possible? See below!
1. Know the target audience well First of all, know the brand's target audience well. Conduct in-depth research to deeply understand your prospects’ needs and preferences.
This way, you can fully customize your campaigns and reach the right people. This significantly increases the effectiveness of advertising content on your bottom line.
2. Create a clear, objective and impactful message The message of advertisements on Instagram must be clear, objective and impactful. Only then will campaigns be able to capture the attention of social media users.
Remember that you only have a few seconds to convince your audience to follow your profile or even purchase a solution. Therefore, creative content must be to the point and generate immediate interest.
3. Highlight the benefits A common mistake when creating ads on Instagram is to focus only on the characteristics of a particular product or service. Instead, highlight the benefits your brand offers.
Selling is emotional. Therefore, develop a narrative that shows the public the real value of your proposal. In other words, differences that effectively solve problems and improve consumers’ lives.
4. Use attractive images and videos Regardless of the format of Instagram ads (Feed, Stories or Reels), use attractive images and videos. This is often the first thing a user notices about advertising content.
Therefore, only place high-quality media files in the creative. They must have great resolution. In addition to being composed of colors, fonts and shapes that awaken specific emotions.
5. A/B testing Instagram advertising strategies are unlikely to be enough right away. So run A/B tests to constantly evaluate and adjust them.
Try different visual elements, messages, CTAs or even landing pages, for example. Then analyze performance data to identify what works best.
Conclusion Finally, Instagram ads are one of the most effective ways to increase sales for a brand. They deliver your message directly to the right people. This allows for significant returns in the short term.
Na verdade, o tráfego orgânico é uma forma eficaz de ganhar visibilidade no Instagram. No entanto, em termos de obtenção de resultados rapidamente, nada supera os métodos de divulgação pagos, como:
parcerias com influenciadores; comprar visualizações de Momentos; anúncios publicitários. Para adquirir visualizações reais, recomendamos clicar aqui. Não perca mais tempo. Invista em uma ou mais estratégias de tráfego pago para atrair, engajar e converter mais consumidores. Dessa forma você dará grandes passos em direção ao sucesso.