Technology makes people pay less attention than goldfish, according to research cited by Microsoft. Therefore, you need to develop effective strategies to capture your audience’s attention.But it's important to stay consistent in what you do. It's a bad idea to act once and expect long-term results.
Mainly because users are constantly exposed to new content. If your brand is not permanent, it will be “forgotten”. That said, it's time to list what you can do to win over your audience. Follow me!
What to do to get your audience's attention There are several strategies to capture and keep your audience's attention. The best thing is that you get to know them, which means knowing what they like, what channels they are on and how they want to interact.
Whether written, photographed or video, it takes a lot of dedication and energy to create engaging content. However, this is one of the most important requirements if your brand needs to establish authority on the internet.
However, to attract new customers and increase the reach of your publications, you need to go further to attract users. After all, your brand needs to be known and people interested in your content need to be turned into leads.
Check out some strategies below to increase and retain your audience’s interest!
Video bet When creating video content, you need to create an amazing intro to grab the user's attention. Bet on your creativity, to be curious about what happens next.
Many videos on YouTube lose their audience in the first few seconds because they don't have a good introduction. This shows how important it is.
To create an irresistible introduction, you can use a program with several editing features. InVideo's smart online intro maker like Intro Maker allows you to add images, text and emojis to the screen. Good visuals and opening text will make it easier for your audience to pay attention.
When you give a presentation, the logic is the same. You need to have texts and images that attract all viewers.
Interact with the audience It is important to keep the user “connected” to what you are presenting. It can be in videos, texts, images, whatever you are doing.
Get your audience's attention by asking questions, telling a story they can relate to, getting them to do something, and so on. In addition, participate in comments on social networks, blogs and other channels, answer questions and help on different topics.
It may be simple, but any interaction, no matter how small, maintains personal interest.
Run promotions If you own a company, it's always worth giving your user an advantage. It could be a promotion, a gift, a special payment condition, anything.
The individual needs to feel that they benefit from paying attention to you. This will encourage you to remain vigilant at all times.
Invest in social media It's always good to be active on social media, regardless of how you want to get your audience's attention. Social media is a channel that allows you to amplify your message, reach more people and allow them to interact.
But you need to think carefully about your strategy on these channels. This is because it is increasingly difficult to reach a large number of people, due to the algorithms of each network. Not to mention that several channels are having difficulty reaching specific audiences. Facebook, for example, is ‘losing’ young people to other channels.
The biggest tip is to diversify your approach and never “put all your eggs in one basket”. Create videos, but also opt for promotions, work on interactions and create attractive and engaging content.
This way, you will convey your message more easily and be able to attract and keep the attention of your audience. Anyway.
So, are you ready to invest in these strategies and maintain your audience’s interest?