Challenges in achieving planned sales goals? What if you create an Instagram advertising campaign? When done well, paid traffic on social media can generate immediate results for the brand.Every business wants to increase its conversion rate as quickly as possible, right? After all, it is an important asset that drives market performance.
However, most digital channels do not allow for quick turnarounds. You have to have an audience and then make money. Which takes a lot of time.
That's where paid cars come into play. Instead of creating content, you pay on a platform to expose your brand to a large number of users. But only the right people, that is, those who are likely to be interested in the proposal.
On Instagram, advertising promotions tend to be even more effective. Due to the unique characteristics and functions of the social network. This way, you can increase your sales in record time.
Key Benefits of Advertising on Instagram
According to research by ComScore, an American internet research company, Instagram is the most used social network in Brazil. The population spends an average of 14.44 hours per month on the platform.
This alone is enough to put Instagram ahead of other digital communication platforms when it comes to promoting ads. Advertising campaigns tend to have greater participation due to Brazilian preference.
However, there are other reasons why it is worth investing specifically in social media traffic. The main ones are: visual appeal, ad-free advertising and loyal fans.
Visual Appeal Since its launch, Instagram has achieved what is essentially a visually appealing platform. This is because it was designed with the sole purpose of reaching people with photos and videos.
Almost a decade and a half later, the social network still has the same power. Innovation brought new series and changed almost everything. However, Insta popularity has remained the same.
This way, ads on Instagram better aesthetically present the brand's solutions. Thus, they create an immediate emotional connection with the audience.
There are often only a few seconds to capture a customer's attention in a paid traffic campaign. Therefore, a platform that adds value to the tangible part of the message makes all the difference.
An ad without an ad display In addition to the visual appeal, paid traffic on Instagram is also profitable because of the way the ad is displayed. They along with the content. Therefore, it is well accepted among users.
On YouTube, for example, people express resistance to a lot of advertising content. This is because video viewing needs to be interrupted by commercials.
However, ads on Instagram don't look like ads. They are displayed between Feed, Stories and Reels posts with the same visual quality of each piece.
There are even changes. But they are very subtle. Almost the general public does not see content as advertising. Therefore, there are great opportunities for customers to interact with them.
Authentic followers Ads on Instagram still bring people to your profile, that is, customers who are genuinely interested in your proposal on the social network, and if you have a visible profile you buy followers for Instagram through sites like ImpulsioneGram then with Surely these people will do so be it. Those who come from the ads will follow you because they will be interested in seeing what you offer.
Most of all, because Instagram encourages building a strong relationship. For example, the user can follow the employee or company in question for a short period before making a purchasing decision.
In other words, consumers only buy something when they are completely confident in what the brand offers. Unsurprisingly, a survey from Opinion Box says that 7 in 10 people want brands to target followers on Instagram.
Additionally, campaigns are highly targeted on Instagram's advertising tool. The message is always delivered to the right people. To do this, you get more qualified followers to buy your solutions.
How to make good ads on Instagram? The best advice
So, how to create a good Instagram ad? What's the best way to make the most of car rentals on social media and increase your sales as quickly as possible? Check it out below!
1. Know the target audience First, know the target audience. Conduct extensive research to fully understand potential customers' needs and wants.
This way, you can fully customize campaigns and reach the right people. This dramatically increases the effectiveness of advertising content to get results.
2. Create a clear, targeted and impactful message The message of ads on Instagram must be clear, targeted and impactful. Only in this way will campaigns be able to capture the attention of social media users.
Remember that you only have a few seconds to convince your audience to follow your content or even buy a solution. Therefore, creative content needs to get straight to the point and immediately attract people.
3. Focus on benefits A common mistake when advertising on Instagram is to focus only on the attributes of a certain product or service. Instead, emphasize the benefits your brand offers.
Selling is emotional. Therefore, create a story that demonstrates the true social value of your proposal. In other words, differentiation effectively solves problems and improves the customer experience.
4. Use high-quality images and videos Regardless of the format of your Instagram ads (Feed, Stories or Reels), use high-quality images and videos. It's often the first thing a user notices about the ad content.
Therefore, only upload high-quality media files upon creation. They need to have a lot of determination. Likewise, it consists of colors, lines and shapes that evoke specific emotions.
5.A/B testing Instagram ad strategies are not immediately ideal. So run A/B tests to constantly analyze and adjust.
Try different visuals, messages, CTAs or even landing pages, for example. Then analyze performance data to determine what works best.
Conclusion Ultimately, advertising on Instagram is one of the most effective ways to increase brand sales. Your message is delivered directly to the right people. This allows for greater profitability in a shorter period of time.
In fact, organic traffic is an effective way to get seen on Instagram. However, in terms of quick results, nothing beats paid advertising channels, such as:
partnerships with influencers; buy spool forms; advertising announcements. To purchase reel views, we recommend clicking here. Don't waste any more time. Invest in one or more paid traffic channels to attract, engage and convert more customers. This way, you will make great strides towards success.